Ian Landsman

Eric Sink.

Eric Sink.

Yeah. Just forums. That's it. There was not much else. Those of us in the community had blogs or whatever. And we talked about it. We talked about it in the forums. But yeah, no Twitter, right? No, none of the, no YouTube posts. Nothing. Like there was not a lot of nice ways to get information about how people do it and different strategies and all that stuff.

Yeah. Just forums. That's it. There was not much else. Those of us in the community had blogs or whatever. And we talked about it. We talked about it in the forums. But yeah, no Twitter, right? No, none of the, no YouTube posts. Nothing. Like there was not a lot of nice ways to get information about how people do it and different strategies and all that stuff.

There was like, Joel was writing some books. Eric Sink wrote some awesome books. That was, that was kind of it.

There was like, Joel was writing some books. Eric Sink wrote some awesome books. That was, that was kind of it.

Man, it is crazy. You're going to appreciate this being an email newsletter kind of guy. So I built a list, an email list of, and this was really basically just people from the Joel Otsoffer Forum and a few people who follow my blog. And it was literally like 84 people, right? Like now people launch are like, oh man, I only have a thousand people on the list. What are we going to do? 84 people.

Man, it is crazy. You're going to appreciate this being an email newsletter kind of guy. So I built a list, an email list of, and this was really basically just people from the Joel Otsoffer Forum and a few people who follow my blog. And it was literally like 84 people, right? Like now people launch are like, oh man, I only have a thousand people on the list. What are we going to do? 84 people.

And the first month, we had like $4,000 in sales. And it's like some people brought it into their companies and brought it to their boss and like whatever. And I had started on the SEO a little bit before launch too with like the landing page and stuff. And, you know, like help desk software in terms of web-based help desk software was new.

And the first month, we had like $4,000 in sales. And it's like some people brought it into their companies and brought it to their boss and like whatever. And I had started on the SEO a little bit before launch too with like the landing page and stuff. And, you know, like help desk software in terms of web-based help desk software was new.

So we were like first or second for like the term help desk software for like several years. Just kind of like... Blue Ocean or whatever. And that was like our main marketing channel. But yeah, the initial launch was like this 80 person email list. Then the SEO kind of picked up over those first few months. And then that was kind of it just like started going.

So we were like first or second for like the term help desk software for like several years. Just kind of like... Blue Ocean or whatever. And that was like our main marketing channel. But yeah, the initial launch was like this 80 person email list. Then the SEO kind of picked up over those first few months. And then that was kind of it just like started going.

And, you know, we still have a lot of those customers today. But yeah, that was the that was the kickoff.

And, you know, we still have a lot of those customers today. But yeah, that was the that was the kickoff.

Yeah, so that's a great point. Nobody out there listening is even going to think of it that way. Yeah, so it is not 4,000 MRR and you're like, woo, baby, we're like launched and going. Yeah, so it was $4,000 because it was an owned license. So you buy the license and you own it. And then...

Yeah, so that's a great point. Nobody out there listening is even going to think of it that way. Yeah, so it is not 4,000 MRR and you're like, woo, baby, we're like launched and going. Yeah, so it was $4,000 because it was an owned license. So you buy the license and you own it. And then...

yearly, there's a support maintenance fee where if you, you know, you pay that and you get updates and you get support. And so if you don't pay that, you don't get updates and you don't get support. And so the good thing though, is that like, it was effectively a recurring revenue and this is all annual. So yeah, it was 4,000. It was like a 30 something, 30%, let's say, um, was the support fee.

yearly, there's a support maintenance fee where if you, you know, you pay that and you get updates and you get support. And so if you don't pay that, you don't get updates and you don't get support. And so the good thing though, is that like, it was effectively a recurring revenue and this is all annual. So yeah, it was 4,000. It was like a 30 something, 30%, let's say, um, was the support fee.

So it'd be, you know, whatever it is, like 1500 bucks or whatever. A year after that, so each year that the first group of $4,000 would pay us $1,500 to maintain support updates. It's a B2B app. It's a heavy use B2B app where it's not just like we use it once in a while. It's like, no, you're paying people full salaries to sit in this app 40 hours a week and use it.

So it'd be, you know, whatever it is, like 1500 bucks or whatever. A year after that, so each year that the first group of $4,000 would pay us $1,500 to maintain support updates. It's a B2B app. It's a heavy use B2B app where it's not just like we use it once in a while. It's like, no, you're paying people full salaries to sit in this app 40 hours a week and use it.