Ilana Golan

So you didn't have experience.

What was it like to find it?

Did you need to like hustle, prove yourself?

What did you need to do to get the first one?

Amazing.

And by the way, you said the word luck and we literally just had Bill McGuire from Benchmark and he's like a investor in Uber and others.

Like he's like an incredible investor, but he basically calls it something like preparedness meets proximity to opportunities.

So I think you're talking about, and I might be butchering his quote, but, you know, I think you're talking about being really prepared and ready to be there, you know, and create your own luck.

So I love that.

And then, okay, so take me there.

You're in sales.

How do you then maneuver slowly into some of these other companies?

For those who don't know anything about marketing, what are the four P's?

Tell me more about that.

Like, I think a lot of people need to listen to that, what you just said.

No, especially not now, no.

And I do want to talk a little bit about that because I think it's especially important now.

Like, I don't know if people can even be complacent anymore.

Like, I think the pace of change is so fast that if you're not insanely intentional, strategic with every move you make, like, I think you will...

find yourself losing relevant at a pace we've never seen before.