Ilana

Amy, how did you manage to build such an incredible empire? I think that... Amy Porterfield. I've been following her for a while. She is a leading online marketing expert and entrepreneur and a bestselling author who helps business owners grow their online businesses. How cool is that? And she's one of those that hit $100 million in total revenue last year. How badass it is.

Amy, how did you manage to build such an incredible empire? I think that... Amy Porterfield. I've been following her for a while. She is a leading online marketing expert and entrepreneur and a bestselling author who helps business owners grow their online businesses. How cool is that? And she's one of those that hit $100 million in total revenue last year. How badass it is.

I can't wait to have that discussion with you, Amy. Thank you for being on the show. Thank you so much for having me. I'm happy to be here. It's so cool. So I looked at your career and it's so interesting because your early life, your childhood played a pretty big role in shaping who you are today.

I can't wait to have that discussion with you, Amy. Thank you for being on the show. Thank you so much for having me. I'm happy to be here. It's so cool. So I looked at your career and it's so interesting because your early life, your childhood played a pretty big role in shaping who you are today.

Take us back in time for a second to how you grew up and what influenced this entrepreneurial mindset that you have today.

Take us back in time for a second to how you grew up and what influenced this entrepreneurial mindset that you have today.

But take me back in time. You've been in Harley Davidson and then you landed Tony Robbins. How did you land it? I think one of the things that a lot of our audience is, how do you get these dream opportunities? How did you land this? Do you remember?

But take me back in time. You've been in Harley Davidson and then you landed Tony Robbins. How did you land it? I think one of the things that a lot of our audience is, how do you get these dream opportunities? How did you land this? Do you remember?

Oh, my God. I love that, Amy. And I agree. I think many times our instincts already know the answer, but we're rationalizing with data and we're giving ourselves excuses and we're like backpedaling and it's like we're doing all the things. But I absolutely agree. And by the way, every time I hired somebody against my instinct or something is always off.

Oh, my God. I love that, Amy. And I agree. I think many times our instincts already know the answer, but we're rationalizing with data and we're giving ourselves excuses and we're like backpedaling and it's like we're doing all the things. But I absolutely agree. And by the way, every time I hired somebody against my instinct or something is always off.

I love that. So you are landing this incredible role, which I'm thinking, oh my God, this is a priceless school of opportunity that you just landed yourself. What do you feel is some of the best learning experiences? Again, it was just like all the marketing and all the things, but can you pinpoint some specific things that you literally got from this opportunity?

I love that. So you are landing this incredible role, which I'm thinking, oh my God, this is a priceless school of opportunity that you just landed yourself. What do you feel is some of the best learning experiences? Again, it was just like all the marketing and all the things, but can you pinpoint some specific things that you literally got from this opportunity?

Can I say something about this? Just a second, Amy. For everybody listening, I think this is so, so important. I want you to literally circle this thing because I see people doing this with hiring managers. I see people doing this in interviews. I see people doing this with pitches to investors. I see people doing like...

Can I say something about this? Just a second, Amy. For everybody listening, I think this is so, so important. I want you to literally circle this thing because I see people doing this with hiring managers. I see people doing this in interviews. I see people doing this with pitches to investors. I see people doing like...

We're trying to give them everything we've done in our life, everything, the entire thing. And this is not what they need right now. So really, I can't stress this enough. Amy, you said it so beautifully, like think what they actually need to know right now to have a green light, right? Whether it's a client, it's a hiring manager, it's a board seat, it's whatever. So, so, so important.

We're trying to give them everything we've done in our life, everything, the entire thing. And this is not what they need right now. So really, I can't stress this enough. Amy, you said it so beautifully, like think what they actually need to know right now to have a green light, right? Whether it's a client, it's a hiring manager, it's a board seat, it's whatever. So, so, so important.

And that's incredible. And I think we'll talk about it later because you already have a podcast. And clearly, I can already see how you're answering through stories. And you've been doing this for many, many years. So I also don't want the audience to feel freaked out or have imposter syndrome around it. It is a muscle that you need to build again, again, again.

And that's incredible. And I think we'll talk about it later because you already have a podcast. And clearly, I can already see how you're answering through stories. And you've been doing this for many, many years. So I also don't want the audience to feel freaked out or have imposter syndrome around it. It is a muscle that you need to build again, again, again.

And it's like that muscle just gets stronger. But talk to me for a second. It sounds like it was an incredible opportunity, a lot of growth. You clearly have somebody amazing to learn from, and you still decide to leave it all away and take your own path, which could be a daunting decision. So Amy, take me back in time a little bit to that decision. What made it real for you?

And it's like that muscle just gets stronger. But talk to me for a second. It sounds like it was an incredible opportunity, a lot of growth. You clearly have somebody amazing to learn from, and you still decide to leave it all away and take your own path, which could be a daunting decision. So Amy, take me back in time a little bit to that decision. What made it real for you?