Leap Academy with Ilana Golan
Amy Porterfield: I Quit a Prestigious Job with Tony Robbins and Built a $100M Business | E89
20 Mar 2025
Why did Amy Porterfield leave her job with Tony Robbins?
And then when I found myself working for Tony, that's when I started realizing, wait a second, he talks about being your own boss and talks about going after what you want. And that must have just started to really rub off on me. However, if I go back to the days I used to play Barbies on the floor with my sister, I remember so distinctly now my dad saying, find a way to be your own boss.
We had no idea what he was talking about. We were very young. He wasn't his own boss, but he kept saying, find a way to be your own boss. And that must've just somehow seeped into me because when I became my own boss, I realized, oh my gosh, my dad has been saying it since I was very young. So that's essentially how it went, but it was never a dream of mine.
It was never a goal until very later when I turned 30.
But take me back in time. You've been in Harley Davidson and then you landed Tony Robbins. How did you land it? I think one of the things that a lot of our audience is, how do you get these dream opportunities? How did you land this? Do you remember?
For Harley-Davidson, it was at a dealership level, so I marketed for several dealerships in a town that I lived in. And I remember, I don't remember the book, I don't remember the details, but I do remember finding a book of how to get a job in a different way, meaning it's not apply to a job, send a resume.
It was essentially find the person that is going to be hiring you, do a lot of research, write a really cool letter that's different than a resume, and find a way to get it to them. And so I don't remember all the particulars, but I do remember doing it differently. I'm always looking for ways to stand out or grab someone's attention, which I do now in online marketing every single day.
But that's how I landed the marketing job at Harley-Davidson. I came in kind of a different way and had a different experience so that I caught their eye. But for Tony Robbins, it was different. So I was living in Ventura, California, where I was working for Harley, and I had broken up with a boyfriend who I'd been with for a while. And every night I could not sleep. I was heartbroken.
It was terrible. So every night I would lay on my couch, hoping I could fall asleep, watching Tony Robbins infomercials. That at the time, every single minute, an infomercial was on for Tony. It was a statistic. Every minute you could find a Tony Robbins infomercial. So I had no idea who this guy was, but I was motivated and it got me motivated. And I was like, I want more of this.
I feel like my life has come to a big stall with this breakup and not knowing where to go next. So I went to the library, bought some tapes. That's how long ago this was. Even though CDs were out, some reason I had some tapes and put them in a player and I would listen to these any chance I got. And so I decided I'm going to go work for him. I loved everything he taught. I believed in his content.
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