Ilana

And I know you almost never talk about yourself because you want to give so much to others, but I do want to take you for a second to starting your first company, YoYo Dine, which was acquired by Yahoo. Can you share a little bit about that story?

And I know you almost never talk about yourself because you want to give so much to others, but I do want to take you for a second to starting your first company, YoYo Dine, which was acquired by Yahoo. Can you share a little bit about that story?

When you get 800 rejections, that's usually where people stop, right? I mean, they stop by the fifth one.

When you get 800 rejections, that's usually where people stop, right? I mean, they stop by the fifth one.

So what makes you, and you talk also about the fact that you're never going to be ready, and you talk a lot about the perseverance of these things, but what made you continue when you get no's? What makes you continue even now?

So what makes you, and you talk also about the fact that you're never going to be ready, and you talk a lot about the perseverance of these things, but what made you continue when you get no's? What makes you continue even now?

Then you also talk in, this is strategy in your book, you talk about time and games and systems and empathy and you touch part of it. And I love that you call it dance together versus combat each other. Can you explain this a little bit?

Then you also talk in, this is strategy in your book, you talk about time and games and systems and empathy and you touch part of it. And I love that you call it dance together versus combat each other. Can you explain this a little bit?

That's beautiful because you also talk a lot about making change happen and creating impact and curating things that you care about. And a lot of it is also driven by the strategy that you put together, the marketing you put together. Why is making change so important?

That's beautiful because you also talk a lot about making change happen and creating impact and curating things that you care about. And a lot of it is also driven by the strategy that you put together, the marketing you put together. Why is making change so important?

So you talk a lot about that and you're actually saying, and I love this quote, what you're doing today that creates the condition for tomorrow to be better, right? But I think you also talk a lot about bringing your passion, bringing your all in, right? And if you're all in, you'll be able to do so much more in your life.

So you talk a lot about that and you're actually saying, and I love this quote, what you're doing today that creates the condition for tomorrow to be better, right? But I think you also talk a lot about bringing your passion, bringing your all in, right? And if you're all in, you'll be able to do so much more in your life.

Interesting. So many times I talk about that I don't know if I believe in motivation, I believe in habits. And when you form these habits, you can create it again, again, again, right? But I think you, and we talked about it a little bit before the show, you in the dip actually, I think opened my eyes a little bit to say, yes, but what's on the other side of this habit that you're creating?

Interesting. So many times I talk about that I don't know if I believe in motivation, I believe in habits. And when you form these habits, you can create it again, again, again, right? But I think you, and we talked about it a little bit before the show, you in the dip actually, I think opened my eyes a little bit to say, yes, but what's on the other side of this habit that you're creating?

Is there something you know, a trajectory to something beautiful? Or are you full gas neutral going into this cul-de-sac dead end that is just getting you nowhere, which I found myself in my career as well. So how do you put all of these together as far as you're concerned?

Is there something you know, a trajectory to something beautiful? Or are you full gas neutral going into this cul-de-sac dead end that is just getting you nowhere, which I found myself in my career as well. So how do you put all of these together as far as you're concerned?

I think that was a really, really interesting awakening. But what's beautiful, then you create these books about this is marketing and this is strategy. So assuming that you know where you're heading and assuming that you're not going into a dead end. Now, how do you actually rise above the noise? Because there is a lot of noise right now. There's a huge people pile on every single platform.

I think that was a really, really interesting awakening. But what's beautiful, then you create these books about this is marketing and this is strategy. So assuming that you know where you're heading and assuming that you're not going into a dead end. Now, how do you actually rise above the noise? Because there is a lot of noise right now. There's a huge people pile on every single platform.

opportunity that you're going to go after. So talk to us a little bit because we want to go back to this strategy. What are the strategies that will help you rise above the noise that is just so hard these days?

opportunity that you're going to go after. So talk to us a little bit because we want to go back to this strategy. What are the strategies that will help you rise above the noise that is just so hard these days?