Ilana

And in retrospect, the more I read about him and your mom, it's amazing how incredible, I mean, they moved across the ocean, you know, at a time that entrepreneurship didn't exist. I mean, barriers.

And in retrospect, the more I read about him and your mom, it's amazing how incredible, I mean, they moved across the ocean, you know, at a time that entrepreneurship didn't exist. I mean, barriers.

And it's amazing because also in your books, you tell us to write your dad and that's going to happen because I wanted him to tell him about this meeting with you. But how do you make people hungry when today they have everything?

And it's amazing because also in your books, you tell us to write your dad and that's going to happen because I wanted him to tell him about this meeting with you. But how do you make people hungry when today they have everything?

Right, and I love that quote. I even wrote it down, yeah.

Right, and I love that quote. I even wrote it down, yeah.

Fulfilled.

Fulfilled.

I always laugh that the more you make, the more there's ways to spend it. So you somehow at age 14 join your dad in a wine business.

I always laugh that the more you make, the more there's ways to spend it. So you somehow at age 14 join your dad in a wine business.

And even sell wine at age 16, which is not even allowed to like drink. Talk to us just a little bit about what is it like for you? Is that worse? Is it felt great?

And even sell wine at age 16, which is not even allowed to like drink. Talk to us just a little bit about what is it like for you? Is that worse? Is it felt great?

For those who don't know the story, I think it's important to go back there for a second because in 1995, I was in the Air Force. We were starting to get the winds of change coming, but you took it. Somehow you always know what's coming. That's pretty incredible. And you took it and realized that you need to bring the store online. Yes. And that's a big part of, and I mean, you rebranded it.

For those who don't know the story, I think it's important to go back there for a second because in 1995, I was in the Air Force. We were starting to get the winds of change coming, but you took it. Somehow you always know what's coming. That's pretty incredible. And you took it and realized that you need to bring the store online. Yes. And that's a big part of, and I mean, you rebranded it.

And that's a big reason why it went from 4 million to 60 million.

And that's a big reason why it went from 4 million to 60 million.

So how did you realize it? And what was the change? Let's talk to her for a second.

So how did you realize it? And what was the change? Let's talk to her for a second.

And I knew. Amazing. And you reminded me as you were talking about it, because I was supposed to stay in the military five more years to bring the F-15 to Israel. And I actually left and joined Intel as the youngest engineer ever that they hired until then. So that, it sounded so amazing. But in 2006, I'll take you there for a second.

And I knew. Amazing. And you reminded me as you were talking about it, because I was supposed to stay in the military five more years to bring the F-15 to Israel. And I actually left and joined Intel as the youngest engineer ever that they hired until then. So that, it sounded so amazing. But in 2006, I'll take you there for a second.