Ilana

You somehow understood the power of personal branding probably about a decade before I even understood why this is even important. And I think a lot of our audience are still at the point of, I'm going to give a thousand percent to where I work and I will never build myself on the journey. So tell me more about that.

You somehow understood the power of personal branding probably about a decade before I even understood why this is even important. And I think a lot of our audience are still at the point of, I'm going to give a thousand percent to where I work and I will never build myself on the journey. So tell me more about that.

I love that you just said that. First of all, because I needed to fall really deep in order to realize that I didn't build any safety net. I was a complete nobody. I'm starting from scratch. You reminded me of that. And if I just built myself, and this is what we do in Leap Academy, we try to help people elevate themselves. At least tell your story. Understand what's your zone of genius.

I love that you just said that. First of all, because I needed to fall really deep in order to realize that I didn't build any safety net. I was a complete nobody. I'm starting from scratch. You reminded me of that. And if I just built myself, and this is what we do in Leap Academy, we try to help people elevate themselves. At least tell your story. Understand what's your zone of genius.

Start telling it to the world because... Otherwise, you're just your title or you're just the company that you're with. And you call it brand equity, which I just love that term.

Start telling it to the world because... Otherwise, you're just your title or you're just the company that you're with. And you call it brand equity, which I just love that term.

Hey, I'm pausing here for a second. I hope you're enjoying this amazing conversation as much as I do. Don't forget to subscribe and download. Now, if you're looking to leap your own career, figure out what's next for you, fast track your own growth, create a portfolio career. Check out my free 30 minute training at leapacademy.com slash training. That's leapacademy.com slash training.

Hey, I'm pausing here for a second. I hope you're enjoying this amazing conversation as much as I do. Don't forget to subscribe and download. Now, if you're looking to leap your own career, figure out what's next for you, fast track your own growth, create a portfolio career. Check out my free 30 minute training at leapacademy.com slash training. That's leapacademy.com slash training.

Now back to the show. Let's go there for a second because you're absolutely right. Probably one of the biggest fears is the hate. And today in the digital world, it is a little easier to hate and to give a bad comment and to, you know, not to send you, I love you, but to send you, I hate you. That's right.

Now back to the show. Let's go there for a second because you're absolutely right. Probably one of the biggest fears is the hate. And today in the digital world, it is a little easier to hate and to give a bad comment and to, you know, not to send you, I love you, but to send you, I hate you. That's right.

So how do you create a tougher, maybe a thicker skin or something to just let the noise go away?

So how do you create a tougher, maybe a thicker skin or something to just let the noise go away?

Yeah. Make decisions based on hope and dreams, not fear and doubt. That's it.

Yeah. Make decisions based on hope and dreams, not fear and doubt. That's it.

Do you want to be a victim? You want to be a victor? You choose.

Do you want to be a victim? You want to be a victor? You choose.

And I think this is so, so, so important. And I appreciate your sharing that. For you, you start VaynerMedia with your brother, AJ. We're, what, 15 years later, 2,000 people, 350 million. Like, this thing is an empire at a whole different level. Plus, you're doing all these other things, which I don't know how you live. But! Can you share some hard moments?

And I think this is so, so, so important. And I appreciate your sharing that. For you, you start VaynerMedia with your brother, AJ. We're, what, 15 years later, 2,000 people, 350 million. Like, this thing is an empire at a whole different level. Plus, you're doing all these other things, which I don't know how you live. But! Can you share some hard moments?

Because I think one of the biggest things that our listeners have is this confusion about the overnight success. And a lot of these things are a decade plus long overnight success.

Because I think one of the biggest things that our listeners have is this confusion about the overnight success. And a lot of these things are a decade plus long overnight success.