Ilana

And suddenly not knowing is the hardest thing because your identity is, at least mine, was always attached to my title or to the company or, you know, and suddenly you feel like a nobody. And that's been a really, really hard process for a lot of people. So I think what you're saying is so, so, so true.

And suddenly not knowing is the hardest thing because your identity is, at least mine, was always attached to my title or to the company or, you know, and suddenly you feel like a nobody. And that's been a really, really hard process for a lot of people. So I think what you're saying is so, so, so true.

And what I love about your honest story is that because you have worked, you know, your background is in financial services. You knew a lot. But suddenly when it's your own life challenges, it makes it really, really hard, right, to look inside and really understand what you don't know that you don't know. What are the things that you're missing? Right. Talk to me a little bit.

And what I love about your honest story is that because you have worked, you know, your background is in financial services. You knew a lot. But suddenly when it's your own life challenges, it makes it really, really hard, right, to look inside and really understand what you don't know that you don't know. What are the things that you're missing? Right. Talk to me a little bit.

You're going through a divorce. You're a single full-time working mom. You're trying to make this all work. What questions did you even think of asking in order to find the answers that you needed? And, you know, I love how that created a company. So we'll talk about that too.

You're going through a divorce. You're a single full-time working mom. You're trying to make this all work. What questions did you even think of asking in order to find the answers that you needed? And, you know, I love how that created a company. So we'll talk about that too.

And I totally agree that there's some shame around. I think we see it in careers. We see it in finance. There's a little bit of shame of, I should have figured this out on my own. And then the only question is, but how much faster and higher can you go with somebody that has walked the walk? But let me take you there.

And I totally agree that there's some shame around. I think we see it in careers. We see it in finance. There's a little bit of shame of, I should have figured this out on my own. And then the only question is, but how much faster and higher can you go with somebody that has walked the walk? But let me take you there.

You mentioned a little bit for a second about being a daughter of a Cuban refugee who My kids were born here, right? And they still don't know anything about finances. But I'm thinking, talk to me a little bit of what that changed, you know, in terms of money mindset or understanding financials and challenges. Like, I think some of it is the debt part.

You mentioned a little bit for a second about being a daughter of a Cuban refugee who My kids were born here, right? And they still don't know anything about finances. But I'm thinking, talk to me a little bit of what that changed, you know, in terms of money mindset or understanding financials and challenges. Like, I think some of it is the debt part.

To me, that sounds like a really big change in how people look at things now. What else did you notice as far as differences?

To me, that sounds like a really big change in how people look at things now. What else did you notice as far as differences?

I don't have it.

I don't have it.

There's a panic mode of, oh my God, what have I been doing? I've been looking so short term that I've never even bothered to really look. And me too, right? Because when we're 20, 30s, who thinks retirement, right? Like you just don't even think about it. But you took it to a very extreme place, which is starting a company, which is extremely challenging. Very risky.

There's a panic mode of, oh my God, what have I been doing? I've been looking so short term that I've never even bothered to really look. And me too, right? Because when we're 20, 30s, who thinks retirement, right? Like you just don't even think about it. But you took it to a very extreme place, which is starting a company, which is extremely challenging. Very risky.

I'd love to hear a little more. What caused you to say, I'm going for this?

I'd love to hear a little more. What caused you to say, I'm going for this?

To some extent, one of your hardest moments actually became the biggest muscle you needed to build in order to create Lacey that we know today. You raised, you know, an investment from BlackRock and they're very well known, et cetera, et cetera. So... And I saw your son and you on, you know, NASDAQ. That was really cute. You're living a different life now. And it's all because you were attentive.

To some extent, one of your hardest moments actually became the biggest muscle you needed to build in order to create Lacey that we know today. You raised, you know, an investment from BlackRock and they're very well known, et cetera, et cetera. So... And I saw your son and you on, you know, NASDAQ. That was really cute. You're living a different life now. And it's all because you were attentive.