Ilana

You listened to yourself. You were solving a problem you saw for yourself. And you could see that, you know what, if I had this, I'm probably not the only one. Right. To me, that's really, really powerful because I think some of the best ideas we see are the ones that you feel firsthand. It's not necessarily made up.

You listened to yourself. You were solving a problem you saw for yourself. And you could see that, you know what, if I had this, I'm probably not the only one. Right. To me, that's really, really powerful because I think some of the best ideas we see are the ones that you feel firsthand. It's not necessarily made up.

You're not necessarily going to land on Mars, but it's things that you see for yourself. And you're saying, you know what, if I'm going to solve this, I know it's going to help other people. I just love that you went there.

You're not necessarily going to land on Mars, but it's things that you see for yourself. And you're saying, you know what, if I'm going to solve this, I know it's going to help other people. I just love that you went there.

This is such key, right? Because you believed in the mission, because you knew firsthand that it helped you and it's exactly what you needed, and you fell in love with the problem, not necessarily the how. And that's where I think a lot of people make the mistakes of falling in love with their solution. But the solution may change a thousand times. You might morph it.

This is such key, right? Because you believed in the mission, because you knew firsthand that it helped you and it's exactly what you needed, and you fell in love with the problem, not necessarily the how. And that's where I think a lot of people make the mistakes of falling in love with their solution. But the solution may change a thousand times. You might morph it.

You're going to need to tweak it, et cetera. But when you fall in love with the actual problem, because you know without any doubt that it's needed, now it's just the details of we're going to figure out the how. And it helps you with those things. I just talked to Naveen Jain about the near-death experiences, right?

You're going to need to tweak it, et cetera. But when you fall in love with the actual problem, because you know without any doubt that it's needed, now it's just the details of we're going to figure out the how. And it helps you with those things. I just talked to Naveen Jain about the near-death experiences, right?

When you go into ups and downs, from time to time, this will feel like a near-death experience. And now the only question is, will you get back up and take the next step? So is there a certain scenario or thing that you remember in the last few years, Wiz Willow, that... was hard because I assume there is. It's entrepreneurship. There's at least one to four things, five things every night.

When you go into ups and downs, from time to time, this will feel like a near-death experience. And now the only question is, will you get back up and take the next step? So is there a certain scenario or thing that you remember in the last few years, Wiz Willow, that... was hard because I assume there is. It's entrepreneurship. There's at least one to four things, five things every night.

I'm all in there. But share something that you feel like it was a big moment that you needed to figure out, but it became like a big lesson for you, Lacey.

I'm all in there. But share something that you feel like it was a big moment that you needed to figure out, but it became like a big lesson for you, Lacey.

That's the reality. The amount of decisions you need to make in a day, it is overwhelming. And sometimes those decisions are small, like the color of the logo, which whatever. And sometimes, or some people might say that it's big, but for me not. But sometimes it's like, this is massive. This could determine a lot of our direction, a lot of our market fit, a lot of our audience.

That's the reality. The amount of decisions you need to make in a day, it is overwhelming. And sometimes those decisions are small, like the color of the logo, which whatever. And sometimes, or some people might say that it's big, but for me not. But sometimes it's like, this is massive. This could determine a lot of our direction, a lot of our market fit, a lot of our audience.

Like there are just so many decisions. And I feel one of the things that changed a little bit, I wonder if you see it as well, is that when we grow in corporate, a lot of the decisions come from almost like if then else. If I get to this, then I'll make this decision. If I do this, I will achieve this, right? You can do this like if then else thing.

Like there are just so many decisions. And I feel one of the things that changed a little bit, I wonder if you see it as well, is that when we grow in corporate, a lot of the decisions come from almost like if then else. If I get to this, then I'll make this decision. If I do this, I will achieve this, right? You can do this like if then else thing.

And as a leader, you need to almost flip it on its head. I need to make the decisions first, right? And I'll see the ROI later. Like I pay for ads first and I'll see the ROI later. I hire first. I'll see the ROI in a few months. There's almost like a shift that you need to do in terms of how you make decisions, which is not something that we learned anywhere, I guess. Yeah.

And as a leader, you need to almost flip it on its head. I need to make the decisions first, right? And I'll see the ROI later. Like I pay for ads first and I'll see the ROI later. I hire first. I'll see the ROI in a few months. There's almost like a shift that you need to do in terms of how you make decisions, which is not something that we learned anywhere, I guess. Yeah.

And because again, I do think there's a big difference between number one and anyone else in the company, right? But Lacey, I think a lot of our audience is like, if they go with entrepreneurship, they would love to get investment. That sounds like a great way to get started versus bootstrap your way all the way. What do you think caused BlackRock to say yes?

And because again, I do think there's a big difference between number one and anyone else in the company, right? But Lacey, I think a lot of our audience is like, if they go with entrepreneurship, they would love to get investment. That sounds like a great way to get started versus bootstrap your way all the way. What do you think caused BlackRock to say yes?