Ilana

But I think one of the interesting things for me, Neil, is that you had the intention from the get-go and the realization how important it is to build that personal brand for yourself and how that will be a big portion of what's actually going to create marketing for for yourself, for the business that you are in. And unfortunately for me, I did not realize it until about a few years ago.

But I think one of the interesting things for me, Neil, is that you had the intention from the get-go and the realization how important it is to build that personal brand for yourself and how that will be a big portion of what's actually going to create marketing for for yourself, for the business that you are in. And unfortunately for me, I did not realize it until about a few years ago.

And now I teach in Leap Academy, but it took me a few decades to learn that. First of all, what made you realize it? And how do you continue to cultivate that personal brand that you built for yourself?

And now I teach in Leap Academy, but it took me a few decades to learn that. First of all, what made you realize it? And how do you continue to cultivate that personal brand that you built for yourself?

Incredible, because I think it did help in the beginning for sure. I think when you don't have a lot of budget, it does help. And then once you have the snowball and you have the employees and you have the marketing, now you can start creating and delegating and bringing in people.

Incredible, because I think it did help in the beginning for sure. I think when you don't have a lot of budget, it does help. And then once you have the snowball and you have the employees and you have the marketing, now you can start creating and delegating and bringing in people.

So when you continued and now you have Ubersuggest and your own agency, how do you see the difference of what you're building now versus what you built earlier on with Crazy Egg and Kissmetric?

So when you continued and now you have Ubersuggest and your own agency, how do you see the difference of what you're building now versus what you built earlier on with Crazy Egg and Kissmetric?

That's such an interesting model. Do you know how you got this? Which one was the first time you bought a company and you just realized, you know what, there's something here?

That's such an interesting model. Do you know how you got this? Which one was the first time you bought a company and you just realized, you know what, there's something here?

Amazing. You know, and I think I'm hearing a pattern, Neil, of when you needed to find the right mentors, you knew how to ask the right questions. And now you become that expert in your field and you can move the needle on a company because you've seen so many of these patterns of what's going to actually make it work. And that's an incredible shortcut for people.

Amazing. You know, and I think I'm hearing a pattern, Neil, of when you needed to find the right mentors, you knew how to ask the right questions. And now you become that expert in your field and you can move the needle on a company because you've seen so many of these patterns of what's going to actually make it work. And that's an incredible shortcut for people.

Well, I would challenge you on that one, but it sounds like you're doing phenomenally well. And you talk a little bit about, and I love the phrase, I think you call it renting your dreams. And sometimes you say to people that...

Well, I would challenge you on that one, but it sounds like you're doing phenomenally well. And you talk a little bit about, and I love the phrase, I think you call it renting your dreams. And sometimes you say to people that...

It's okay sometimes to compromise or to decide that you want to do corporate or you want to go to a specific role or you want to do something specific as long as you have a plan. It's all about being intentional about what it is that you want to do. And if you need, we call it a mini leap. If you need a mini leap right now in order to stabilize, great.

It's okay sometimes to compromise or to decide that you want to do corporate or you want to go to a specific role or you want to do something specific as long as you have a plan. It's all about being intentional about what it is that you want to do. And if you need, we call it a mini leap. If you need a mini leap right now in order to stabilize, great.

But as long as you understand what you're doing. Talk to us a little bit about this concept for you.

But as long as you understand what you're doing. Talk to us a little bit about this concept for you.

That's exactly it. But again, as long as you know why you're doing, why you're saying yes to things, why you're saying no to things, which I unfortunately had my eyes shut for about two decades because I was just, all I knew is to work harder and harder and to hope that that's gonna be it. That's gonna be the thing that will take you to the next level.

That's exactly it. But again, as long as you know why you're doing, why you're saying yes to things, why you're saying no to things, which I unfortunately had my eyes shut for about two decades because I was just, all I knew is to work harder and harder and to hope that that's gonna be it. That's gonna be the thing that will take you to the next level.