Ilana

But it's so interesting how you create identity out of things. So you grow up in Peloton, but beyond Peloton, you start creating this mega brand.

But it's so interesting how you create identity out of things. So you grow up in Peloton, but beyond Peloton, you start creating this mega brand.

brand that has I don't know how many millions Robin like I can't keep up but there's millions of people that the minute they hear Robin Arzon I'm like oh now you're the cool kid you know if you know her you're cool so how did you build that kind of a brand you know I think the brand is

brand that has I don't know how many millions Robin like I can't keep up but there's millions of people that the minute they hear Robin Arzon I'm like oh now you're the cool kid you know if you know her you're cool so how did you build that kind of a brand you know I think the brand is

But you do tell a very consistent story. And by the way, there's also a book, right? Welcome Hustler. Yes, Welcome Hustler. Right? Because I think it does take some hustling for sure. But also that consistency, Robin. Again, most of us don't feel like posting every day or don't feel like doing something every day.

But you do tell a very consistent story. And by the way, there's also a book, right? Welcome Hustler. Yes, Welcome Hustler. Right? Because I think it does take some hustling for sure. But also that consistency, Robin. Again, most of us don't feel like posting every day or don't feel like doing something every day.

And you're still able to, even though you have the brand and you have a lot of followers, you will still get up every morning and you'll or whatever that is, right, whatever the cadence is, and you will still post something and you'll still give back and you'll still think about what are my followers need to see right now? What drives you?

And you're still able to, even though you have the brand and you have a lot of followers, you will still get up every morning and you'll or whatever that is, right, whatever the cadence is, and you will still post something and you'll still give back and you'll still think about what are my followers need to see right now? What drives you?

And that's what started also the Swagger Society community. And you're continuing with another book launch. So tell us a little bit, Robin, what is going on? What are you continuing? What is the Swagger Society?

And that's what started also the Swagger Society community. And you're continuing with another book launch. So tell us a little bit, Robin, what is going on? What are you continuing? What is the Swagger Society?

I'm looking forward to seeing what we can blend with careers and that together, but that's still in the making. So talk to me a little bit about your cookbook. That is coming. It's a big one for you.

I'm looking forward to seeing what we can blend with careers and that together, but that's still in the making. So talk to me a little bit about your cookbook. That is coming. It's a big one for you.

That sounds a lot more for me. So when you're looking back, Robin, what would be some of the things that you wish you could say to your younger self?

That sounds a lot more for me. So when you're looking back, Robin, what would be some of the things that you wish you could say to your younger self?

I believe you. But I think what you just said is so powerful because I think the balance is really hard for high achievers, right? If you're driven and you're a high achiever, when something fails... For you, you're trying to continue. I know I did. And it took me time to realize this is a dead end. You're knocking on the door that is not going to open.

I believe you. But I think what you just said is so powerful because I think the balance is really hard for high achievers, right? If you're driven and you're a high achiever, when something fails... For you, you're trying to continue. I know I did. And it took me time to realize this is a dead end. You're knocking on the door that is not going to open.

If it is, it's not where you want to be anyway. So you better trust and go with what looks right. But at that point, it feels... very hard. So can you share for us a hard moment that you needed to like lean into and say, you know what, this is probably the wrong door that I'm knocking on.

If it is, it's not where you want to be anyway. So you better trust and go with what looks right. But at that point, it feels... very hard. So can you share for us a hard moment that you needed to like lean into and say, you know what, this is probably the wrong door that I'm knocking on.

And I do believe that creates the muscle that you need to build in order to do the next things that you want to do. And I think that's just so powerful. But we need to sometimes tell our stories from the scars, not the wounds. So when there's a really open wound, it's sometimes really hard to admit to the story, but we needed to wait a little bit until it scars.

And I do believe that creates the muscle that you need to build in order to do the next things that you want to do. And I think that's just so powerful. But we need to sometimes tell our stories from the scars, not the wounds. So when there's a really open wound, it's sometimes really hard to admit to the story, but we needed to wait a little bit until it scars.