Peloton VP, Robin Arzón: Surviving a Hostage Crisis and Building a Relentless Fitness Brand | E67

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Leap Academy with Ilana Golan 38 min 2 speakers 8 chapters transcribed
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What traumatic experience shaped Robin's life?

And I grabbed onto it. And one of my mantras I developed, which I still use, is why not me? I'm in this for the infinite hustle. I don't want to do this and flame out. No, baby. I want to be one of the most badass 90-year-olds you know. You can't make decisions based on somebody else's doubt because they're not you.
you
Ilana 1:07
Robin Arzon, a global fitness leader, 27 marathons and ultra-marathons, two New York Times bestsellers. She's the vice president of fitness programming and head instructor at Peloton and the founder of Swagger Society Media Company. Robin, you discovered your passion for running after a very traumatic experience in New York. Can you take us back in time?
Yeah, I mean, it was decades ago now, but it does feel like it was just the other day. In fact, the other day I was walking by where the incident happened and I was just thrown. It's funny when you look back at your own history and you're like, wow, I was right there, but also I'm a totally different person now.

How did running become a healing tool for Robin?

But to get your listeners in up to date or into the story, on a Friday afternoon, I was entering my senior year at NYU, so college age, and I had planned to go to law school the following year. And on the eve of graduation that year, so it was all very exciting times, I was meeting my girlfriends after work. I was paralegal at a law firm doing my corporate gig. And a great day turned into a horror movie really within seconds. minutes. A man walked in saying that he'd been shot into the wine bar where we were sitting. Tiny little wine bar in the East Village. Basically, it was like there's a before and then an after. That was the inflection point that it became the after. I was held hostage that night by the man who had shot the gentleman who had walked in. And so the perpetrator walks in, he grabs me, then it's chaos, expletives, guns flailing. I mean, it was truly like a horror movie.
And by the time the police were called, because bystanders had heard shots from outside, by the time the police arrived, there were probably 20 of us in this wine bar with this man who was spewing hate, wanting to kill everyone that was in there, including me. And I was the person he held onto throughout this incident, literally using me like a human shield. I became basically the pseudo-negotiator between him and the NYPD who had gathered outside. The incident was a few hours long. And in that time, it was like... going from speaking to this man to speaking to the NYPD to almost having the silent conversation with myself that like, this was not gonna be the end to my story. That thankfully was not.
And a really brave woman named Anne Margaret basically jumped him from behind and that ended the takeover because they basically were able to get him on the ground. And that's when the NYPD were able to rush in. I was standing in front of him. So all of this action happened behind me. So I just felt the sensation falling. So that was it.

What inspired Robin to transition from law to fitness?

And that intensity and trauma brought me in a very meandering way to running, which ended up being a very healing journey for me.
Ilana 4:08
So before we go to the running, this is a fascinating, and by the way, you talk about it in Shut Up and Run. So it's an incredible book. Like I laughed, I was frantic. All the emotions come in that book. And you are trying to actually talk to that person. And I think that's fascinating. Like you're trying to really understand him and engage with him.

How did Robin land her job at Peloton?

Ilana 4:31
Can you talk a little bit of what's going on in your head for a second?
Yeah, totally. I didn't realize I was doing this at the time, but I was trying to humanize the folks who were in the room and I guess humanize him. I didn't want to anger him further. And I thought, oh, well, if he understands that we're daughters and brothers and friends and, you know, the folks in here also have loved ones.

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