Ilana

And meanwhile, I think your father at this point is a pretty successful businessman. Like he's definitely doing some incredible things. How do you think that impacted you or whether it's pressure on you to show up or inspired you? What do you think that did to you?

And meanwhile, I think your father at this point is a pretty successful businessman. Like he's definitely doing some incredible things. How do you think that impacted you or whether it's pressure on you to show up or inspired you? What do you think that did to you?

And do you think they pushed you towards like, did you know that you're going to be a business person? Or did you think, you know, I'm just going to go study, I'm going to find a job? What did you think?

And do you think they pushed you towards like, did you know that you're going to be a business person? Or did you think, you know, I'm just going to go study, I'm going to find a job? What did you think?

So you go and you actually study finance, right? Why finance? Was there a reason for it? Was it part of a big plan or was it something you were drawn to?

So you go and you actually study finance, right? Why finance? Was there a reason for it? Was it part of a big plan or was it something you were drawn to?

Was that a hard decision, by the way, to move from engineering? Like, did that feel like you're giving up on something or you were like, oh my God, that's what I want.

Was that a hard decision, by the way, to move from engineering? Like, did that feel like you're giving up on something or you were like, oh my God, that's what I want.

I don't think you ever will, but that's okay.

I don't think you ever will, but that's okay.

And it's definitely serving you now more than the other. But so after college, you're finishing finance and you're actually taking some interesting roles. Talk to us a little bit about the first role and how did that all shape you?

And it's definitely serving you now more than the other. But so after college, you're finishing finance and you're actually taking some interesting roles. Talk to us a little bit about the first role and how did that all shape you?

Right.

Right.

So you joined, and I think you at some point start working with the Jacksonville Jaguars and you start looking at, I think this entire operation and organization in a different way, which is a lot more data-driven, et cetera. What knowledge did you bring and how did you look at the organization a little different?

So you joined, and I think you at some point start working with the Jacksonville Jaguars and you start looking at, I think this entire operation and organization in a different way, which is a lot more data-driven, et cetera. What knowledge did you bring and how did you look at the organization a little different?

So for the first whatever years that adds up to be, you're kind of an employee, if you will. And at some point you decide to start your own thing. What happened there?

So for the first whatever years that adds up to be, you're kind of an employee, if you will. And at some point you decide to start your own thing. What happened there?

Let me take you there just for a second, because to some extent you describe hard moments. We tried and it didn't work and we tried and you're describing hard moments as if they're just normal and you just kind of continue, right? But I want you to take us to one of those hard moments.

Let me take you there just for a second, because to some extent you describe hard moments. We tried and it didn't work and we tried and you're describing hard moments as if they're just normal and you just kind of continue, right? But I want you to take us to one of those hard moments.