Ilana

We handle the entire global employment process.

And we have an employer of record product for anyone who wants to hire employees abroad and a contractor management platform as well for

those who want to pay their international contractors compliantly.

So that's a quick spiel.

And over the next 16 minutes and 42 seconds, we're going to be talking about the squishy stuff related to remote work, which are values and culture.

And you're probably wondering, well, how is this going to help me scale my business and hit my targets, right?

And in my past life, I did a lot of research in organizational performance and culture in the DevOps space specifically.

And I can tell you that there are many studies out there that have shown that there's not only a correlation between culture and performance, but there's actually a predictive relationship between those two things.

So, my favorite example is there's a sociologist named Ron Westrom, and he studied safety outcomes in two very high-risk fields, aviation and healthcare.

And what he found was that culture actually had a massive impact on information flows

within an organization and that pathological cultures had poor safety outcomes like planes crashing and patients dying versus generative cultures which had positive safety outcomes.

So culture in my mind isn't just some like woo-woo concept.

It can actually have a material impact on your business.

So underpinning culture are

Let's see.

I think I'm on the wrong slide.

Yeah.

OK, so underpinning culture are your values.

And leadership sets the tone for the values of the company.

In a startup, the founder is typically the one that has the vision for the kind of company they want to build.