Ilana

Or was it just something that you were passionate about and you understood that sticks and carrots and you have a beautiful TED Talk about it, but this is not the right way to do it?

Or was it just something that you were passionate about and you understood that sticks and carrots and you have a beautiful TED Talk about it, but this is not the right way to do it?

It is fascinating.

It is fascinating.

And that becomes this kind of a phenomenal people are coming to you and saying how it's reshaped organizations. And your TED Talk is one of the most, I don't know, seen talks of all times or whatever with many, many millions of views. Why do you think it resonated so much? And did you realize that it's going to make such a big impact?

And that becomes this kind of a phenomenal people are coming to you and saying how it's reshaped organizations. And your TED Talk is one of the most, I don't know, seen talks of all times or whatever with many, many millions of views. Why do you think it resonated so much? And did you realize that it's going to make such a big impact?

And I think that's part of why your TED Talk also did so well, right? Because it was so simple to follow. And on the other hand, it's like, how did we get it all wrong, right? Because our instinct is always like, let's give you accolades and pay for it. But that's actually not what motivates people, which I found fascinating as well. Right.

And I think that's part of why your TED Talk also did so well, right? Because it was so simple to follow. And on the other hand, it's like, how did we get it all wrong, right? Because our instinct is always like, let's give you accolades and pay for it. But that's actually not what motivates people, which I found fascinating as well. Right.

And sometimes it actually kills creativity.

And sometimes it actually kills creativity.

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One question about your book, When, for my audience, this is really relevant because you're exploring basically the science of timing, right? You keep looking for different topics. I love that. Like, it's so fascinating. And this book is more about timing. And sometimes it's timing of a day. Sometimes it's timing throughout a project. And you elaborate really beautifully there.

One question about your book, When, for my audience, this is really relevant because you're exploring basically the science of timing, right? You keep looking for different topics. I love that. Like, it's so fascinating. And this book is more about timing. And sometimes it's timing of a day. Sometimes it's timing throughout a project. And you elaborate really beautifully there.

But one thing I do want to talk about is the tricky middle, right? I think this is really, really interesting because everybody will deal with midpoint slumps. How do you motivate yourself when you really feel like, you know what, that's it, I'm done? And sometimes these are really, really hard. I think a lot of people are talking about the start, but not necessarily the hard middle.

But one thing I do want to talk about is the tricky middle, right? I think this is really, really interesting because everybody will deal with midpoint slumps. How do you motivate yourself when you really feel like, you know what, that's it, I'm done? And sometimes these are really, really hard. I think a lot of people are talking about the start, but not necessarily the hard middle.

And I love that you did that. So talk to me a little bit about that book and also how do you recover through these midpoints?

And I love that you did that. So talk to me a little bit about that book and also how do you recover through these midpoints?