Iman Hasan

And I was thinking to myself, why would you give an immune compromised person who's not leaving the house the booster shot? And so that kind of is where my passion came for the space to dive deeper. And at the time, health and wellness was very like mom and pop and it was a bit like kitschy. So they didn't have the elevation.

Mm-hmm.

Mm-hmm.

Or the way to sell themselves and position themselves how luxury brands do, right? So I said, what if I took my knowledge and everything that I built and learned like from different countries and editorial background going into peer marketing, all of this stuff and put it towards building like brands and personalities and products in this space. And so we started getting into it.

Or the way to sell themselves and position themselves how luxury brands do, right? So I said, what if I took my knowledge and everything that I built and learned like from different countries and editorial background going into peer marketing, all of this stuff and put it towards building like brands and personalities and products in this space. And so we started getting into it.

We got really lucky. One of our first clients, which was a really big win actually, was Sweetgreen. So we worked with them for like, you know, almost a year and a half. It was amazing working with them. You know, they kind of came down to Florida and they were having, you know, kind of trying to scale their presence here. But Miami has its own community and things like that.

We got really lucky. One of our first clients, which was a really big win actually, was Sweetgreen. So we worked with them for like, you know, almost a year and a half. It was amazing working with them. You know, they kind of came down to Florida and they were having, you know, kind of trying to scale their presence here. But Miami has its own community and things like that.

So we worked with them on that. You know, they were going CEDAW free at the time. So it's a very interesting time to see this whole like shift kind of happening. So that's how I got into the space. I think it was like a little bit of inspiration for,

So we worked with them on that. You know, they were going CEDAW free at the time. So it's a very interesting time to see this whole like shift kind of happening. So that's how I got into the space. I think it was like a little bit of inspiration for,

in whatever way shape and form it came from my mom you know dying of cancer my dad had been diagnosed with alzheimer's he passed away a year before she died knowing now that diseases like alzheimer's and parkinson's are are born 10 20 years before they actually diagnose they're born in the gut and there's ways to mitigate that stuff and looking at this like and saying like something doesn't seem right and then dealing and healing my own health really is how i got started

in whatever way shape and form it came from my mom you know dying of cancer my dad had been diagnosed with alzheimer's he passed away a year before she died knowing now that diseases like alzheimer's and parkinson's are are born 10 20 years before they actually diagnose they're born in the gut and there's ways to mitigate that stuff and looking at this like and saying like something doesn't seem right and then dealing and healing my own health really is how i got started

I just think the beautiful thing, like you've kind of said, is you have to be passionate and about. And this is where a lot of like even the doctors are coming out and saying, Dr. Casey Means has come out. So many others have come out and said the medical American medical system is completely broken. It is by big pharma. So

I just think the beautiful thing, like you've kind of said, is you have to be passionate and about. And this is where a lot of like even the doctors are coming out and saying, Dr. Casey Means has come out. So many others have come out and said the medical American medical system is completely broken. It is by big pharma. So

If people going to medical school are indoctrinated from the minute they walk into medical school because they're funding for all the studies, the research, the curriculum that's being taught is all coming from things like big pharma, big food, big ad. And they're churning out. And there was something, you know, I was watching another podcast.

If people going to medical school are indoctrinated from the minute they walk into medical school because they're funding for all the studies, the research, the curriculum that's being taught is all coming from things like big pharma, big food, big ad. And they're churning out. And there was something, you know, I was watching another podcast.

It was something like the biggest amount of scientists and studies, food studies actually funded by big food and big pharma. I know. Like you're indoctrinating these doctors, right?

It was something like the biggest amount of scientists and studies, food studies actually funded by big food and big pharma. I know. Like you're indoctrinating these doctors, right?

Yeah.

Yeah.

They know everything. that insurance companies have to pay them and they get paid when they write off a prescription and it gets sold to something that belongs to pharmaceuticals. And so if that's where all the money is coming from and they're caught in this hamster wheel, there is no more critical thinking.