Indra Nooyi

So then you set goals saying, by year two, let's get to two liters.

Then let's get to 1.8, 1.7.

Here's a meaningful step down over a reasonable period of time so that we can get to the 1.4 or 1.2 within five years.

So it's having respect for the front line.

So you talk to them in a language that they're familiar with as opposed to waving your hands and saying, I want to save 100 liters of water within two years.

And people go, does she know what she's talking about?

Well, one of the most interesting ones was I was working for a particular industry and a competitor was building a big plant.

And we wanted to know how big the plant was, how many bays they're going to have and what kind of bays, what kind of transportation.

And we couldn't get enough information from the local filings or whatever.

And the plant was being built in a very wooded area.

So it was a highly wooded area, but the middle was cleared for the plant.

And a big lesson I learned is that in the United States, don't ever say the data is not available.

Say you didn't look hard enough because the data is available somewhere.

So I kept digging and digging and digging to see where I could get this data.

And the U.S.

government has got fantastic data available.

Somebody from one of the departments said, oh, I know where you can get the data.

If you did an FOI, a Freedom of Information request to the intelligence department, and asked them to give you satellite photographs of the plant from different altitudes, they can give you a pretty good picture.

And I did that.

And in a few days, I got the pictures at like 5,000 feet and 3,000 feet.