Indra Nooyi

And I now know...

From the top, what the plant looked like, the size of the plant, you know, what kind of base, you know, what kinds of products they might be considering manufacturing there.

And so the valuable lesson is don't tell me you can't get the data.

Find a way to get the data.

Because in the U.S., directly, indirectly, tangentially, you can get enough information and data.

to, you know, really develop hypotheses about the issues you're working on.

And so I've always kept that in mind.

When people come to me and say, I don't know how to get this data.

I say, come on, go look hard.

It's there.

Well, when we were doing COVID, the question is, we didn't use it as much, but one realized this was available to us.

You know, when you had to do tracking to see who's got COVID but had not declared it and how big could the transmission be?

their syndromic surveillance, which is a well-known tool where you look at their driving patterns.

If they keep going towards a pharmacy and buying tests, you know that they might have COVID.

So you've got to immediately track that person to say, should that person be socially distancing or quarantining?

So looking at the wastewater that comes out of their home, you can tell whether there's COVID.

So I think...

It's how do you triangulate on data using multiple sources?

Now with social media, you've got lots more opportunities to track people, know what's going on.

Without invading their privacy, you can get all this information.