Indra Nooyi

And so anybody can come up with an idea as long as they can write a six-page document and present it to people and seek funding if your document is good.

So I would look at Amazon as this gigantic day one company that's customer obsessed.

It's an unusual culture, a culture that's prevailed, a culture that's constantly reexamined.

so that it never, ever changes from this day one hustle.

And I feel privileged to be part of this company.

Academics teach crises, which is good because how else will students learn about what leaders did in crises?

So I respect academics who teach all that.

And they do a good job of doing the teaching.

The thing is, when you're in a crisis, it's happening in real time.

Public is writing about it.

You're being...

Taken down the eyes of everybody in the media and investors, analysts.

You're home.

Everybody's scared because your face is on TV saying, what the hell's going on?

And it was even tougher for a female CEO because...

You know, women CEOs got a lot more attention than men.

And so when you're going through a crisis, first of all, you've got to understand the crisis down to the details as opposed to we have a recall.

Sit down and get your R&D and manufacturing guys and say, tell me about this in a lot more detail.

Ask all the questions you need to ask to understand exactly the root cause of the crisis.

Then let them give you a plan as to how they're going to address it.