Indra Nooyi

Or I would say, don't roll your eyes when they're talking unless something's wrong with your eyes.

But I'd do it in a way that didn't make them feel bad, but it was direct and pointed.

Yeah, that's right.

The message goes quickly down the company.

I think he taught me a valuable, first of all, he gave me time, which was just so generous of him.

I think the biggest lesson I took away was he said, if you care about something, and you should care about a few things, show your passion.

For example, the guy who ran TBWHI at day, the ad agency, which was doing work for Apple, would always say,

When you go to see Steve Jobs' campaign, if you didn't like it, he'd throw the stuff all over the room and say, I want to see a new campaign by the morning, and he would scream utter profanities, do whatever.

But he wasn't doing it to...

destroy the place.

He was doing it because he cared so much about Apple that he wanted the absolute brilliant right campaign for Apple.

And his way of showing his frustration at himself and at the group was to act the way he did.

Now, as a woman, I'm not the kind that utters four-letter words and throws things around, but all that Steve Jobs was telling me was, people have got to know what you're really passionate about.

When you're really passionate about something, don't sit there going, God, I don't want to send them back three times.

It's okay to send them back three times.

Get it to a point where you're really comfortable this is going to be good for the company.

Show your passion.

Push people back.

So I got to a point when design as a discipline was set up in PepsiCo.

When they'd bring me something I didn't like, I'd say, hate it.