Indra Nooyi

How is it going to be stored in the pantry at home?

We were thinking about...

The chain, the use chain, all the way to how does a consumer shop for it, put it in the pantry at home and then take it out and eat it and carry it in the purse.

We were thinking about every touch point of the product until it got into the mouth and was consumed.

So it expanded the entire chain which goes into the thinking.

I think, you know, if there were 10 steps, we worried about three steps in the past, about 30%.

Now we started to worry about 80, 90%.

So it was a different experience.

It was fulfilling.

People loved it.

You know, one of the things you should do as a CEO, talk to other CEOs.

If you see something interesting they're doing, you're in such a rare club, the CEO club.

Call them up and say, hey, you've done this.

It's so interesting.

Can you share some findings with me?

Can you share some results with me?

Or I'll give you one example.

We used to do business with club stores like Costco and people like that.

Very different businesses than a regular retail store.

Item merchandisers, Costco only merchandisers, so many SKUs, limited number of SKUs.