Indra Nooyi

They're all in a different packaging than most other retailers.

You know, I sat there going, I don't understand Costco enough.

My salesman told me about Costco, but I didn't understand Costco enough.

So I called Jim Sinigal, who was at that time the founder and still running Costco.

I said, Jim, I want to do better at Costco.

I'm a CEO.

And he said to me, if you want to do better at Costco, walk the store with me.

Come to a store opening.

Spend the whole day, because he goes to every store opening.

Walk the store with me.

Amazing human being, Jim Senegal.

Just, I mean, heart of gold that he gave me a day, walked the store with me, taught me how club stores operate, taught me the basics of the business.

This is CEO to CEO.

He taught me the basics of the business.

And in that store, everybody watches him, Jim Senegal and me, being great friends, but I'm the student, he's the teacher.

And he taught me the business.

Package sizes, how they think about packaging sizes, how they think about treasure hunt.

Because in Costco, there's always something new.

How they think about the treasure hunt alley.

How they think about pricing architecture.