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1117 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

You know, it's like Costco would have a unique packaging configuration, which was not really comparable to anything out there in the marketplace and why that was important for Costco.

The Knowledge Project
Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

You know, what is there thinking about how to manage the budget of a family, especially a family with two or three kids?

The Knowledge Project
Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

How do you think about that budget?

The Knowledge Project
Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

So, for example, we stood at a refrigerated shelf.

The Knowledge Project
Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

I remember in Portchester, the store, you know, walking in and he said, OK, Indra, you get to pick a product that I should put into the store.

The Knowledge Project
Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

Do you have an idea?

The Knowledge Project
Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

I said, yeah, I gave him an idea.

The Knowledge Project
Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

I'm not going to tell you what it was.

The Knowledge Project
Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

I gave him an idea.

The Knowledge Project
Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

And I thought, you know, in six months, it'll show up on the shelf.

The Knowledge Project
Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

Two weeks later, I go to the Costco store.

The Knowledge Project
Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

It's there.

The Knowledge Project
Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

How he got it done in two weeks, I don't know.

The Knowledge Project
Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

But it was a huge seller.

The Knowledge Project
Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

So I felt relieved.

The Knowledge Project
Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

But based on the draw of that consumer in that neighborhood, I thought this product would do very well.

The Knowledge Project
Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

But he listened.

The Knowledge Project
Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

You see that?

The Knowledge Project
Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

You see how you feel about the fact that the CEO wasn't just teaching, he's also learning from you.

The Knowledge Project
Indra Nooyi: Lessons from the Top of PepsiCo—and the Cost of Getting There

And so I had experiences like that.