Indra Nooyi

Because at the end of the day, a company does not exist in a vacuum.

You know, how they merchandise T-shirts is dark to light.

You know, when you hang, let's say you're hanging a certain T-shirt, but you've got to make sure the colors go from dark to light.

If you mix up all the colors, consumers have a difficulty shopping for a T-shirt.

He'll go and stand there, and then he'll look at his team and say, what have you done wrong?

And sometimes the guy will have the right answer, sometimes they won't.

You've got to merchandise it dark to light.

Or he'll stand in front of a Frito-Lay aisle and he'll say to the guys, what do you think about this aisle?

All right?

And they'll say, it's perfect.

He'll say, yeah.

Why isn't every aisle like the Frito-Lay aisle?

Because PepsiCo has merchandised us perfectly.

Or the best example, I remember we stood in front of a Quaker Oats aisle.

He'll pull out four packages of multi-packs, you know, all the different flavors.

He'll put all four packs and he'll look at me and say, Indra, come here.

I said, yes, Greg.

I said, awesome lineup because it's my products, right?

I own Quaker Oats.

He'll say, each of these boxes, they're three different sizes, but each of these boxes has got nine packs, 12 packs, six packs, whatever.