Ira from Powerburg

Hey Profty, my name is Ira calling in from Powerburg, British Columbia, Canada.

Huge fan of the pod and longtime listener.

Please say hi to Ed for me.

So I'm the co-founder of a marketing agency that was launched five years ago.

We're focused on consulting for landscaping businesses across Canada and the U.S.

I've been thinking a lot lately about your advice on the importance, particularly in the early growth stages of a company, of hiring and retaining great people and then getting out of their way.

We recently had a key milestone for a business of a profitable $1 million.

in annual recurring revenue.

And in order to continue to scale, I know this is going to be critical to get right.

You often say that if you want people to act like owners, you should make them owners.

Do you have any advice on structuring ownership incentives for early employees?

Right now, we offer small bonuses tied to revenue thresholds, but I just don't think it really creates that true feeling of ownership.

Thanks, and keep up all the incredible work.