Isabelle Guarino

this coming silver tsunami and you're like, oh my gosh, timing's never been better, then it's a great way to have impact investing.

Because not only are you providing a better community for that senior, you are allowing the daughter or son to be a daughter or son once again.

Many times people try to do in-home care where they care for their own loved one for a while.

And I talk to people who do that every single day.

It is tough, man.

It is so tough.

And it strips away your ability to be that daughter or son.

You are now a caregiver.

You grow a lot of resentment, a lot of anger.

There's a lot of guilt that even got you started doing that.

There's so many emotions bottled into these moments of life.

Yeah, I love that because our motto is to do good and do well, because in the reality, like you can make money so many different ways.

And to be able to kind of burst that bubble, pop that bubble and say, we've got mom.

We're going to love her the same way you do, if not even better, because we're trained professionals.

That's what's so cool about our world nowadays.

It's not cookie cutter.

There are people making, you know, millions of dollars on YouTube that didn't even exist 50 years ago, you know?

You get to be the son.

Like you just come and love on her and hang out with her.

And that's all you need to do from here forward.