Iseult Ward

Yeah.

to redistributing from farms into either our warehouses or directly into local communities, manufacturing, distribution and retail as well.

So our goal is that if you work at any stage of the food supply chain, we should have a solution that makes it as easy as possible for you to donate your surplus food.

And we want to reassure businesses that we try and do it in a way that's very efficient so it doesn't cost them.

It's easy and it's safe.

And I think that's very important.

But normally once a business tries it and gets involved and then hears about the impact that that food is actually having, often very directly in their local community, they see that actually the reward in terms of that social impact.

is always worth any effort that's involved in donating.

So food waste is 8 to 10% global greenhouse gas emissions and the aviation sector is around 2%.

Well, when we started working on Food Cloud and I started learning, I only learned about the problem of food waste when I started working on Food Cloud.

It was even who was studying environmental science who really understood and food, we wouldn't have wasted food at home.

You know, like, so it was definitely something I was raised to love leftovers and food waste wasn't something that happened very often.

So I did have that mindset, but I didn't actually understand that there was so much food going to waste and that it resulted in such a negative environmental impact.

And what was amazing and shocking was that that was the case broadly across the general public, but also even in the food industry.

And it was often because food waste was considered a monetary loss.

And, you know, food can be relatively cheap.

So people thought, like, if I throw away that apple, you know, I'm losing money.

20 cent.

But actually, there's a much greater cost that we didn't realize.

And that is the environmental and the social impact that that food, the negative environmental impact and the loss of the potential positive social impact that could have been created by rescuing that food.