Iseult Ward

So I think that's that was a huge piece of education that we had to do in the early days.

But I will say now there is a much stronger awareness of

We used to have to start every conversation explaining that food waste happened, that it was a problem, that it created this negative impact.

Now we can skip all of that.

And it's really just convincing people that this is the right thing to do and it's easy and it's safe and it's, you know, a beautiful thing to get involved with.

I absolutely do.

So first of all, prevention should be the priority.

We should prevent food going to waste.

Inevitably, given the global food system that we all currently are part of, there will be some waste by design.

And it is really important that we have very good, robust solutions for redistribution so that when that does occur, we can redistribute the surplus food.

But prevention should be the priority.

And really, I think what we have seen is often businesses, by donating their food, actually become more aware of the food that is in this stream within their operations and then proactively start to reduce it because it's better for business.

It is better for them from a cost point of view if they actually don't create the waste to begin with.

So we do see a lot of actions like that.

where businesses will be donating a certain volume and over time that reduces.

And really our role then is to continuously find new businesses to bring on and make sure that we are working with a wide variety of different businesses and that we're always bringing more and more businesses on board so that the volume that we're redistributing to charities can at least stay consistent if not grow.

It is a constant balancing act, but we do have to make sure that we do promote prevention as well.

And it's also important that there are many different types of solutions that are tackling the food waste problem, not just food redistribution.

So you'll often see different organisations setting up around helping businesses to

better measure their food waste, better track their food waste and ultimately with the goal of preventing it.