Ishveen Jolly

500 NFL player deals across all and see what the return is so I feel like that's another one and then the fourth thing is around like the idea about localization and personalization like I was at a talk last week advertising week and some guy was talking about in-store retail and like how

When you walk around the grocery store, there's so much inventory and they're going to start putting like digital banners in inventory and that's going to be the place. And it completely made sense. And then they gave the one case study of the best case study. And it was Dale Earnhardt Jr. on a little thing with Hellman's mayonnaise.

When you walk around the grocery store, there's so much inventory and they're going to start putting like digital banners in inventory and that's going to be the place. And it completely made sense. And then they gave the one case study of the best case study. And it was Dale Earnhardt Jr. on a little thing with Hellman's mayonnaise.

When you walk around the grocery store, there's so much inventory and they're going to start putting like digital banners in inventory and that's going to be the place. And it completely made sense. And then they gave the one case study of the best case study. And it was Dale Earnhardt Jr. on a little thing with Hellman's mayonnaise.

And when you walk past, he would speak and go, how are you doing your mayo for 4th of July? And they were talking about the results of this. But let's be very clear. That is because it's him. It was local to that market. Where was it? Probably Indiana. I don't know. Somewhere.

And when you walk past, he would speak and go, how are you doing your mayo for 4th of July? And they were talking about the results of this. But let's be very clear. That is because it's him. It was local to that market. Where was it? Probably Indiana. I don't know. Somewhere.

And when you walk past, he would speak and go, how are you doing your mayo for 4th of July? And they were talking about the results of this. But let's be very clear. That is because it's him. It was local to that market. Where was it? Probably Indiana. I don't know. Somewhere.

Yeah, probably.

Yeah, probably.

Yeah, probably.

So it was it was a local store. And that is probably the cost of that versus doing a TV ad, which they might not have seen, which is not like you said, not even connected to retail. So, of course, you walk past that. He interacts with you and you use AI to do this stuff. So why influencer? It's not. I don't think the Instagram reel is the answer.

So it was it was a local store. And that is probably the cost of that versus doing a TV ad, which they might not have seen, which is not like you said, not even connected to retail. So, of course, you walk past that. He interacts with you and you use AI to do this stuff. So why influencer? It's not. I don't think the Instagram reel is the answer.

So it was it was a local store. And that is probably the cost of that versus doing a TV ad, which they might not have seen, which is not like you said, not even connected to retail. So, of course, you walk past that. He interacts with you and you use AI to do this stuff. So why influencer? It's not. I don't think the Instagram reel is the answer.

I think it's the integration of people who influence you at points. where they can make an impact for you at values that you could never have got them before at.

I think it's the integration of people who influence you at points. where they can make an impact for you at values that you could never have got them before at.

I think it's the integration of people who influence you at points. where they can make an impact for you at values that you could never have got them before at.

A hundred percent. Yeah. It's super fun.

A hundred percent. Yeah. It's super fun.

A hundred percent. Yeah. It's super fun.

Yeah. Well, come check us out online and sign up for a free account, play around www.opensponsorship.com. And then, um, if you want to have a chat, we, we love kind of any brands and they often, there's a lot of brands who are like, yeah, but it's athlete focused. And, you know, I'm like, give us, give us your category and we'll find a fit for you.