Ishveen Jolly

And if they're actually helping you achieve your goals, help you get fit, or it's a product you used to use, that's the coolest thing we can do.

And if they're actually helping you achieve your goals, help you get fit, or it's a product you used to use, that's the coolest thing we can do.

And if they're actually helping you achieve your goals, help you get fit, or it's a product you used to use, that's the coolest thing we can do.

I think there's a few reasons, given that it's having such a growth moment. I think it is a few reasons. So one is it's the new word of mouth marketing. Essentially, right. Like word of mouth marketing, like you said, referrals used to be and still are technically the number one channel, but it's quite limited. And like influencer is like the new version of that. Fine.

I think there's a few reasons, given that it's having such a growth moment. I think it is a few reasons. So one is it's the new word of mouth marketing. Essentially, right. Like word of mouth marketing, like you said, referrals used to be and still are technically the number one channel, but it's quite limited. And like influencer is like the new version of that. Fine.

I think there's a few reasons, given that it's having such a growth moment. I think it is a few reasons. So one is it's the new word of mouth marketing. Essentially, right. Like word of mouth marketing, like you said, referrals used to be and still are technically the number one channel, but it's quite limited. And like influencer is like the new version of that. Fine.

There might be people you don't know necessarily that you follow them. So I'd say if you think word of mouth traditional, what's the word of mouth? It's the new version of that.

There might be people you don't know necessarily that you follow them. So I'd say if you think word of mouth traditional, what's the word of mouth? It's the new version of that.

There might be people you don't know necessarily that you follow them. So I'd say if you think word of mouth traditional, what's the word of mouth? It's the new version of that.

PR is still hugely important but it is so like for us when we had when we raised our last round and had like Serena Williams and David Blitzer and something like getting PR was so much easier when you're aligned with a person so like we're all trying to sit there getting more PR this is it it's like the new version of that in fact you kind of don't even need the PR because it almost is its own PR in a way it's PR channel like doing a podcast and sponsoring an ad read like

PR is still hugely important but it is so like for us when we had when we raised our last round and had like Serena Williams and David Blitzer and something like getting PR was so much easier when you're aligned with a person so like we're all trying to sit there getting more PR this is it it's like the new version of that in fact you kind of don't even need the PR because it almost is its own PR in a way it's PR channel like doing a podcast and sponsoring an ad read like

PR is still hugely important but it is so like for us when we had when we raised our last round and had like Serena Williams and David Blitzer and something like getting PR was so much easier when you're aligned with a person so like we're all trying to sit there getting more PR this is it it's like the new version of that in fact you kind of don't even need the PR because it almost is its own PR in a way it's PR channel like doing a podcast and sponsoring an ad read like

It's like paid editorial. So that's second. The third is, for better or worse, we have social media. And back in the day, the biggest thing for us is back in the day, you needed to put a TV ad up. That TV ad was one spot and it would cost a million bucks, let's say. You're not going to put a person in that ad unless it's a LeBron James or a Tom Brady or someone big. But now...

It's like paid editorial. So that's second. The third is, for better or worse, we have social media. And back in the day, the biggest thing for us is back in the day, you needed to put a TV ad up. That TV ad was one spot and it would cost a million bucks, let's say. You're not going to put a person in that ad unless it's a LeBron James or a Tom Brady or someone big. But now...

It's like paid editorial. So that's second. The third is, for better or worse, we have social media. And back in the day, the biggest thing for us is back in the day, you needed to put a TV ad up. That TV ad was one spot and it would cost a million bucks, let's say. You're not going to put a person in that ad unless it's a LeBron James or a Tom Brady or someone big. But now...

You can literally you don't even have to pay for production. These people are putting it out themselves. And so it's like buying a milk. Like the one thing I haven't done, I really want to still do is Super Bowl. Do take someone's budget instead of a Super Bowl ad on NBC. Give it to us and let us do like.

You can literally you don't even have to pay for production. These people are putting it out themselves. And so it's like buying a milk. Like the one thing I haven't done, I really want to still do is Super Bowl. Do take someone's budget instead of a Super Bowl ad on NBC. Give it to us and let us do like.

You can literally you don't even have to pay for production. These people are putting it out themselves. And so it's like buying a milk. Like the one thing I haven't done, I really want to still do is Super Bowl. Do take someone's budget instead of a Super Bowl ad on NBC. Give it to us and let us do like.

500 NFL player deals across all and see what the return is so I feel like that's another one and then the fourth thing is around like the idea about localization and personalization like I was at a talk last week advertising week and some guy was talking about in-store retail and like how

500 NFL player deals across all and see what the return is so I feel like that's another one and then the fourth thing is around like the idea about localization and personalization like I was at a talk last week advertising week and some guy was talking about in-store retail and like how