Ishveen Jolly

So we just ran a campaign with a Costco vegan parmesan cheese brand and they wanted foodie influencers who drive Costco sales. So like we'll go out and get new people, but to fulfill a campaign, kind of like what I was saying about podcasts. So like if one of our brands is like, we're actually interested in podcasts. We're like, cool, we'll go out and get like opportunities for you.

So we just ran a campaign with a Costco vegan parmesan cheese brand and they wanted foodie influencers who drive Costco sales. So like we'll go out and get new people, but to fulfill a campaign, kind of like what I was saying about podcasts. So like if one of our brands is like, we're actually interested in podcasts. We're like, cool, we'll go out and get like opportunities for you.

In terms of our marketing dollars, I'd say very brand focused. But actually, I don't know how you feel about this or what you've seen on your side of the table, but we are more focused now on retention and growing our existing client base than new clients. Yeah.

In terms of our marketing dollars, I'd say very brand focused. But actually, I don't know how you feel about this or what you've seen on your side of the table, but we are more focused now on retention and growing our existing client base than new clients. Yeah.

In terms of our marketing dollars, I'd say very brand focused. But actually, I don't know how you feel about this or what you've seen on your side of the table, but we are more focused now on retention and growing our existing client base than new clients. Yeah.

We've really flipped our focus because we would rather completely service you and get more of your growing influencer budget outside of sports or get your podcast budget or get your events budget than having to sign another person and starting from scratch and proving ourselves.

We've really flipped our focus because we would rather completely service you and get more of your growing influencer budget outside of sports or get your podcast budget or get your events budget than having to sign another person and starting from scratch and proving ourselves.

We've really flipped our focus because we would rather completely service you and get more of your growing influencer budget outside of sports or get your podcast budget or get your events budget than having to sign another person and starting from scratch and proving ourselves.

It's also like it just feels so good to produce wins for customers. Like I think about five years ago, it felt good to sign new customers that like what you're saying, that the whole thing was like growth and customer acquisition. And that's what the world is. And now it feels so good when someone tells us something worked.

It's also like it just feels so good to produce wins for customers. Like I think about five years ago, it felt good to sign new customers that like what you're saying, that the whole thing was like growth and customer acquisition. And that's what the world is. And now it feels so good when someone tells us something worked.

It's also like it just feels so good to produce wins for customers. Like I think about five years ago, it felt good to sign new customers that like what you're saying, that the whole thing was like growth and customer acquisition. And that's what the world is. And now it feels so good when someone tells us something worked.

Yeah, I just love the feeling of being able to go like we actually produce something for that person.

Yeah, I just love the feeling of being able to go like we actually produce something for that person.

Yeah, I just love the feeling of being able to go like we actually produce something for that person.

Yeah, it's true.

Yeah, it's true.

Yeah, it's true.

100 percent. I absolutely love it, especially like we do. We do loads of like deals and like the health and wellness space and, you know, truly authentic. And so you're like. Even if it is a small cash thing with a bit of product, these supplements are like hundreds of dollars.

100 percent. I absolutely love it, especially like we do. We do loads of like deals and like the health and wellness space and, you know, truly authentic. And so you're like. Even if it is a small cash thing with a bit of product, these supplements are like hundreds of dollars.

100 percent. I absolutely love it, especially like we do. We do loads of like deals and like the health and wellness space and, you know, truly authentic. And so you're like. Even if it is a small cash thing with a bit of product, these supplements are like hundreds of dollars.