Ishveen Jolly

So we headquartered in New York for the longest time until COVID. Very US focused. I personally just like to live in London, but the businesses in the US, I love working in the US market. Obviously, I get to meet people like yourself with all your great energy. And so the US is our base for multiple reasons. Love the marketing dollars.

Of course, the budget's there, but also just the willingness to try something new. And as a small company competing with bigger agencies, which I'm sure we could exchange notes like the American market is very much like, all right, we'll give you a little bit. If you prove yourself to get more, you know, and it's quick turnaround. Yeah, I love that.

Of course, the budget's there, but also just the willingness to try something new. And as a small company competing with bigger agencies, which I'm sure we could exchange notes like the American market is very much like, all right, we'll give you a little bit. If you prove yourself to get more, you know, and it's quick turnaround. Yeah, I love that.

Of course, the budget's there, but also just the willingness to try something new. And as a small company competing with bigger agencies, which I'm sure we could exchange notes like the American market is very much like, all right, we'll give you a little bit. If you prove yourself to get more, you know, and it's quick turnaround. Yeah, I love that.

A hundred percent. And I think the biggest thing is just like the extension of, um, That piece of content or that partnership across all the other marketing channels and the sales channels and the impact it has on like your employee base or whatever else. And so like it's it's the. And it's the fact that I don't think there's anything like it where sponsoring an athlete, using an athlete.

A hundred percent. And I think the biggest thing is just like the extension of, um, That piece of content or that partnership across all the other marketing channels and the sales channels and the impact it has on like your employee base or whatever else. And so like it's it's the. And it's the fact that I don't think there's anything like it where sponsoring an athlete, using an athlete.

A hundred percent. And I think the biggest thing is just like the extension of, um, That piece of content or that partnership across all the other marketing channels and the sales channels and the impact it has on like your employee base or whatever else. And so like it's it's the. And it's the fact that I don't think there's anything like it where sponsoring an athlete, using an athlete.

And today it's never been cheaper because you literally can pay them to do one Instagram story for a few hundred bucks. But then you can take that and suddenly scream and tell the world this is what we do. And you put it in your PR, you put it on your website, you put it in your own personal LinkedIn, you tell your team members.

And today it's never been cheaper because you literally can pay them to do one Instagram story for a few hundred bucks. But then you can take that and suddenly scream and tell the world this is what we do. And you put it in your PR, you put it on your website, you put it in your own personal LinkedIn, you tell your team members.

And today it's never been cheaper because you literally can pay them to do one Instagram story for a few hundred bucks. But then you can take that and suddenly scream and tell the world this is what we do. And you put it in your PR, you put it on your website, you put it in your own personal LinkedIn, you tell your team members.

All of this and the amplification and the ripple effect of all of it is so huge.

All of this and the amplification and the ripple effect of all of it is so huge.

All of this and the amplification and the ripple effect of all of it is so huge.

100%. And this is why, you know, we talked about it slightly when we were kind of chatting before that. We started off, you know, I created open sponsorship with my co-founder as the LinkedIn, the Airbnb, the match.com of the industry. You know, we were like, right, we're going to help you find the person, connect, boom, done. And then...

100%. And this is why, you know, we talked about it slightly when we were kind of chatting before that. We started off, you know, I created open sponsorship with my co-founder as the LinkedIn, the Airbnb, the match.com of the industry. You know, we were like, right, we're going to help you find the person, connect, boom, done. And then...

100%. And this is why, you know, we talked about it slightly when we were kind of chatting before that. We started off, you know, I created open sponsorship with my co-founder as the LinkedIn, the Airbnb, the match.com of the industry. You know, we were like, right, we're going to help you find the person, connect, boom, done. And then...

We realized in the journey that if you're on like a dating site or like a job recruitment site or something, if you get the match, that's success. But we were, people were coming to us and they're like, great, you, you're great. But what the outcome wasn't, the ROI wasn't there.

We realized in the journey that if you're on like a dating site or like a job recruitment site or something, if you get the match, that's success. But we were, people were coming to us and they're like, great, you, you're great. But what the outcome wasn't, the ROI wasn't there.

We realized in the journey that if you're on like a dating site or like a job recruitment site or something, if you get the match, that's success. But we were, people were coming to us and they're like, great, you, you're great. But what the outcome wasn't, the ROI wasn't there.

And I was like, shit, I need to start thinking about the ROI on these deals because otherwise we're just going to see all of these guys like trying at once and leaving. And then we did what you did. We started trying to build into what you were saying. We tried to build into the platform. Have you thought about doing this? Have you thought about doing this and share this?