Issa Rae

Totally.

Like trying to figure out what is theatrical and molding to kind of their standards.

It can be sometimes like,

soul crushing or you're just like, oh damn, like this is, this is it.

But you guys know what you're talking about.

You know what you're talking about.

Like there was a, when we produced one of them days, movie that I'm super proud of that it was like so much fun to make.

I'd never done, I'd never tested a movie before that was like my own, you know?

So we would test the movie in front of- What's that even consist of?

Like,

Showing it to them.

Showing, like, people that come to a movie theater.

They will show up, we'll sample, like, have a sample audience.

They don't know what they're going to come to see until they show up.

They watch the whole movie, and we watch them watch it.

And we watch when they laugh, we watch when they don't, we watch what they respond to, and then you kind of adjust the edit from there.

And so the first...

time you're showing it, we know that there's, you know, flaws in the movie, but we want to test it for the audience to just see where we are.

And after that first screening, the executives were like, or no, the person who does the survey was like, you need something in the first 12 minutes of the movie that's going to make the audience laugh.

Otherwise they don't know it's a comedy.