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Aspire with Emma Grede

Why Execution Matters More Than The Right Idea with Issa Rae

10 Feb 2026

Transcription

Chapter 1: What is the significance of execution over ideas in creative industries?

9.7 - 27.496 Emma Grede

So before we get into today's conversation, I want to share something I'm really excited about. My new book, Start With Yourself, which comes out April 14th. And to celebrate, this spring, you can meet me in a city near you for the Start With Yourself tour. It's a series of live conversations where we'll go deeper into the ideas from the book.

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27.937 - 48.787 Emma Grede

Start With Yourself is ultimately about self-leadership, and it's for those that want power, money, careers, and families. And it's about what it really takes to succeed as a woman in business and build something meaningful. Tickets are on sale 10am local Friday, February 13th. All the details are in my newsletter. And if you're not subscribed, you can sign up at emagreed.com.

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49.329 - 63.249 Emma Grede

I want to help you rethink how you show up in your work or your life. And I'd love for you to join me in person. Starting the new year with health and wellness goals can feel overwhelming, but HERS makes it manageable.

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Chapter 2: How does Issa Rae define true power versus visibility?

63.61 - 86.448 Emma Grede

HERS offers doctor-developed treatment plans tailored to individual needs, including oral medication kits or GLP-1 injectables. Plans come with 24-7 support, nutrition guidance, and tools to track movement, hydration, and sleep, allowing progress at a personalized pace. Care is fully online, connecting you with licensed providers who create and adjust plans based on your goals.

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86.869 - 110.793 Emma Grede

Hers goes beyond medication with ongoing guidance, lifestyle tips and consistent support, helping you stay on track and feel supported every step of the way. Plans start at just $69 a month with a 10-month plan paid up front, providing accessible options for a range of budgets. Feel like your best self again? Visit forhers.com slash aspire to get a personalized, affordable plan that gets you.

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111.173 - 133.532 Emma Grede

That's F-O-R-H-E-R-S dot com slash aspire. Forhers.com slash aspire. Compound drug products are not approved or evaluated for safety, effectiveness or quality by the FDA. Prescription required. See website for full details, important safety information and restrictions. Actual price depends on product and plan purchased.

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Chapter 3: What does it mean to 'prove yourself again' in a new chapter of your career?

133.732 - 153.85 Emma Grede

Breakfast can set the tone for the entire day and Purely Elizabeth makes it even better, especially with their original ancient grain granola. Purely Elizabeth started in the kitchen when founder Elizabeth Stein set out to create foods that don't force a choice between incredible taste and thoughtfully chosen ingredients. And that mission still guides the brand today.

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153.83 - 173.199 Emma Grede

Purely Elizabeth granolas are known for their signature salty, sweet, crunchy clusters made with ancient grains, superfood nuts and seeds, and no artificial flavors. Every bite delivers a bold flavor and satisfying crunch. All Purely Elizabeth products are certified gluten-free with plenty of non-GMO, vegan, and keto-friendly options.

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173.54 - 190.449 Emma Grede

And with so many flavors available, there's something for every taste. The original ancient grain granola is made with organic oats, ancient grains, and superfood seeds like chia, canoa, and amaranth, baked with coconut oil and simply sweetened with coconut sugar. It's perfect with yogurt or ice cream or straight from the bag.

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190.889 - 209.452 Emma Grede

Visit purelyelizabeth.com and use code ASPIRE at checkout for 20% off and to taste the obsession yourself. Issa, thank you so much for being here on Aspire today. I'm really happy to have you. Thank you. I'm happy to be here. Thank you for having me.

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Chapter 4: How does Issa decide what projects to take on or decline?

209.512 - 231.176 Emma Grede

I'm a huge fan. I have to say, I feel like I've watched every single Insecure episode, maybe five times over. Like, did you know I'm in? You know it better than I do. Wow. Thank you for that. No, I really do. I was dedicated to that show in such a big way. But I really wanted you to come here today. And I have to say, I've been handing your team since I started this.

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231.236 - 243.599 Emma Grede

I was like, Issa, Issa, Issa, because listen, I follow you. I've been tracking you. And it feels to me like you are building somewhat of an empire. And I feel like people think they know you.

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Chapter 5: Why is financial independence crucial for creative freedom?

243.639 - 251.271 Emma Grede

They think they know exactly what you're up to. But I wanted to ask you, when you look at this chapter of your life, how would you describe it right now?

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251.391 - 281.373 Issa Rae

You're catching me at such a weird time. I feel like it feels like a new beginning in so many ways. I know, I know, I know. But bear with me. Like I've been with, you know, the same Company for the last 10 years, maybe. Insecure came out in 2016. Yeah. Was it that long ago? Yeah, it came out in 2016, the end of 2016. And now, like, I've moved on to a new home with Paramount.

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281.513 - 283.236 Issa Rae

Congratulations, by the way. I appreciate it.

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Chapter 6: What strategies does Issa use to protect her creative voice?

283.256 - 302.465 Issa Rae

That was a big deal out there. Thank you. It's really, really exciting. And I'm still, you know, I love HBO. I'm still doing business with them. But like it just feels like new opportunities, new horizons. And I'm kind of in this like humble period where I'm like proving myself again. So the chapter feels like, yeah, new beginnings is the right thing.

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302.485 - 326.061 Issa Rae

And I was telling the company that it feels like a show and prove season in a new way. You still feel like you have to prove yourself? Yeah, but I'm happy to. Like I want to prove myself in new ways. In new mediums, I want to prove myself in the work that I do. I've been writing a lot more and also just kind of taking a step back in certain areas.

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326.122 - 337.533 Issa Rae

So I'm just re-evaluating where I am, but in an exciting way and just trying not to allow myself to feel too comfortable with the direction that I've taken, you know?

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Chapter 7: How does Issa Rae view the relationship between leadership and influence?

337.573 - 342.698 Emma Grede

Is that like out of creative necessity or is that because you're so ambitious?

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343.471 - 362.496 Issa Rae

Both? Yeah. When you say necessity, that resonates with me specifically just because I don't want to feel stuck in any one place. And I don't want to feel like I'm doing the same thing over again. I love a routine, but I don't want to feel like... It's work and I know what to expect every day.

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362.676 - 375.03 Emma Grede

Yeah, fair enough. I mean, your work has always had a very particular and specific point of view. And I guess my question to you is like, how important is the sense of ownership into you? So important.

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375.811 - 387.761 Issa Rae

Because, you know, like ownership, you kind of get to dictate your path and you get to... You run the show. I'm a bossy bitch. Like, I've been that way since I was young.

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Chapter 8: What lessons does Issa hope to impart to aspiring women in the industry?

388.022 - 401.953 Issa Rae

And I don't mean it in, like, the Khalees way. Like, I'm bossy. I mean, like, I need to feel like I'm in control of my own destiny. And ownership allows that. I hate, especially now, especially how volatile the industry is.

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402.888 - 414.242 Issa Rae

it doesn't kind of know what it wants to be and who it's serving. I'm very certain of that. And to be able to own that narrative and own what I make and own that lane is really important to me.

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414.262 - 428.279 Emma Grede

I want to kind of take it back a little bit and understand what made you the woman that you are today. So kind of going back to your childhood, I wonder what part of the little girl is still inside you now? Ooh.

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428.379 - 440.251 Issa Rae

That little girl growing up. Uh... The sixth grade girl is very much in there. In the sixth grade, I don't know about you, did you ever have an awkward phase in your life? Yeah, I had an awkward phase.

440.691 - 449.639 Emma Grede

You think I grew up with this glam on this face? So the sixth grade me... I grew into these lips. I grew into this head.

450.2 - 475.499 Issa Rae

Well, girls, that 11-year-old is in me. And I think it's just... There's just an awareness. And, you know, that like any part, any... Insecurity that remains any discomfort that I associate with the little girl me. But then the imaginative side where you're just like that person thought anything was possible. That person was like, just wait till I grow up.

475.899 - 500.521 Issa Rae

And I still feel like just wait till I grow up, even though, you know, I'm grown. But yeah, in some ways I miss not having that fear. I miss not having any expectations, but my own. And yeah, like I like to play and have a good time. Though recently I've been so... Oh, I don't know. I don't know what's up with me right now. What is up with you right now? I know. Tell me. Tell me.

500.541 - 515.807 Emma Grede

Diagnose me. Give me the problems. What's happening in that head of yours? I feel like you're on top of the world. Thank you. If I was diagnosing you, I'd be like, you know, she's just sitting back looking pretty with the deals flowing in and the offers happening and, you know, looking back at her work. I did that thing.

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