Ivan Smolnikov

So the ratio of lifetime value to cart is like more than 10 usually what we see right now.

You know, AdWords is not really efficient for us.

We have a good content marketing strategy, I believe.

Not actually as good as I would like it to be, but still not bad, you know.

And the industry we are targeting is pretty niche, I would say.

It's a $40 billion industry where the major players are translation agencies.

And in the world, we have only 30,000 translation agencies.

And literally, we have listed all of them already on our platform.

And we have 20% of supply side, which is 20% of all freelancers globally.

So from this perspective, I think that the major thing for us is content marketing and word of mouth.

We do all that campaigns, but they are not really that efficient.

You know, we have very impressive numbers during the last six months.

We have been growing 20% month to month.

So this year we should complete this like seven times growth compared to the beginning of the year.

If we can maintain the same speed, I would be more than happier if you can maintain it next year.

But we are targeting at, let's say, five times growth next year.

It used to be good to great from Jim Collins, but I'm doubting it right now.

Why are you doubting it?

Actually, you know, he has a lot of advices that are not...

That durable, how he predicted it.