Ivan

Just out of interest. What was that internal discussion? I'm fascinated.

Just out of interest. What was that internal discussion? I'm fascinated.

Just out of interest. What was that internal discussion? I'm fascinated.

Take me to the time where money was a really constraining factor and you decided to raise it.

Take me to the time where money was a really constraining factor and you decided to raise it.

Take me to the time where money was a really constraining factor and you decided to raise it.

$50 million at $2 billion. I mean, that's a weird raise in the way, I mean, it's a brilliant raise, but in the way that it's minimal dilution, actually, but a lot of money. $50 million buys a lot. The traditional notion is, well, VCs wouldn't like that because they can't get the ownership that they need. How do you think about that raise, the structure of it? I'm just fascinated.

$50 million at $2 billion. I mean, that's a weird raise in the way, I mean, it's a brilliant raise, but in the way that it's minimal dilution, actually, but a lot of money. $50 million buys a lot. The traditional notion is, well, VCs wouldn't like that because they can't get the ownership that they need. How do you think about that raise, the structure of it? I'm just fascinated.

$50 million at $2 billion. I mean, that's a weird raise in the way, I mean, it's a brilliant raise, but in the way that it's minimal dilution, actually, but a lot of money. $50 million buys a lot. The traditional notion is, well, VCs wouldn't like that because they can't get the ownership that they need. How do you think about that raise, the structure of it? I'm just fascinated.

How do you not let that happen? alter your mindset towards focus. You've got 50 million now, actually. You can build that new team. You can build that new product. You can do that little like or hire. How do you retain that discipline when 50 million drops?

How do you not let that happen? alter your mindset towards focus. You've got 50 million now, actually. You can build that new team. You can build that new product. You can do that little like or hire. How do you retain that discipline when 50 million drops?

How do you not let that happen? alter your mindset towards focus. You've got 50 million now, actually. You can build that new team. You can build that new product. You can do that little like or hire. How do you retain that discipline when 50 million drops?

Which makes you very rare.

Which makes you very rare.

Which makes you very rare.

What percent of budget should be allocated to tests across those different disciplines? Is it like 10 percent or is it like 50 percent?

What percent of budget should be allocated to tests across those different disciplines? Is it like 10 percent or is it like 50 percent?

What percent of budget should be allocated to tests across those different disciplines? Is it like 10 percent or is it like 50 percent?

So we do the 50 at 2 billion. And then how much did we raise at 10 billion? We raised around 270 million at 10 billion. Around 270 million to not be precise. Talk to me about the thinking there. What were we unlocking with that fundraise?

So we do the 50 at 2 billion. And then how much did we raise at 10 billion? We raised around 270 million at 10 billion. Around 270 million to not be precise. Talk to me about the thinking there. What were we unlocking with that fundraise?