Jack Crivici-Kramer

Yetis, get ready to get dewy, because today's interview is a glow-up masterclass for your life, your career, maybe even your lashes, because we're hanging out with Tarang Amin, the iconic 12-year CEO of e.l.f.

Beauty.

e.l.f.

Beauty.

e.l.f.

stands for eyes, lips, and face, and it's sold enough blush to make you blush.

e.l.f., it's Gen Z's favorite beauty brand.

It's Gen Alpha's top-selling beauty brand.

Jen Bader isn't even born yet, but they're probably prepping their elf mascara.

Because elf beauty basically invented the dupe.

80% of the value for 20% of the price.

Because as Terang will tell you, duping is actually the moral thing to do.

Oh, by the way, elf also bought Hailey Bieber's road beauty for 1 billion bucks last year.

Because Terang can spot what's hot faster than a Kardashian can.

No company has democratized an industry like Elf has for your face.

Because Terang here has figured out how to sell a $3 lipstick profitably, even during peak inflation.

Jack, I'm going to sprinkle on some context.

For two and a half years, Elf grew at least 30% every quarter for 10 straight quarters.

Even Costco got jealous.

True.