Jack Crivici-Kramer

It's Gen Alpha's top-selling beauty brand.

Jen Bader isn't even born yet, but they're probably prepping their elf mascara.

Because elf beauty basically invented the dupe.

80% of the value for 20% of the price.

Because as Terang will tell you, duping is actually the moral thing to do.

Oh, by the way, elf also bought Hailey Bieber's road beauty for 1 billion bucks last year.

Because Terang can spot what's hot faster than a Kardashian can.

No company has democratized an industry like Elf has for your face.

Because Terang here has figured out how to sell a $3 lipstick profitably, even during peak inflation.

Jack, I'm going to sprinkle on some context.

For two and a half years, Elf grew at least 30% every quarter for 10 straight quarters.

Even Costco got jealous.

True.

But according to Terang, Elf Beauty isn't in the beauty industry.

No, no, no, no, no.

Elf is actually in the entertainment industry.

industry besties please welcome the maestro of makeup the baron of bronzer the lord of the lip liner Terang Amin is the CEO of Elf Beauty and today's interview with Terang is the best one yet hey Sephora you're gonna want to put down the mirror for this one

Terang, welcome to the show, man.

Thank you so much for coming on T-Boy.

You're glowing.