Jack Crivici-Kramer

Jack's glowing.

We're feeling it.

We are so excited to be here with you.

So Terang, we did a bunch of research on you, and we saw that you have a career that really has spanned the consumer packaged goods world.

At one point, you sold kitty litter, laundry detergent, Pantene Pro-V.

I have a quick question about Pantene Pro-V.

Oh, this has been pent up.

Jack has been waiting to ask you as an executive this for, I'm going to say years.

After you're done cleansing your hair and rinsing it off, do you really need to rinse and repeat with the shampoo?

Or was that a brilliant scheme to double sales overnight?

McDonald's should say, enjoy your Big Mac.

Repeat.

Elf lipliner.

Apply three times for maximum doingness.

Oh, that's perfect.

Now, a quick word from our sponsor.

Well, Tarang, as Jack and I were researching you, we know you were born in Kenya to Indian parents.

You came to this child as an immigrant, and you actually joined Elf Beauty at a really interesting point.

Twelve years ago, shortly after it was founded, you had the role of taking over from the founders, and yet...

you don't really wear makeup.