Jack Crivici-Kramer

And despite the gray suede vibes over a century later, New Balance is doing $9 billion in business right now.

That is up 19% from last year.

And this is the first time we've seen the sales of this privately held company.

Yes, it is.

But there's an even bigger shocker here, isn't there, Jack?

Sales have nearly tripled since 2020 for New Balance, all while Nike has stumbled and tripped.

Get this.

In 2020, Nike was 11 times bigger than New Balance by sales.

But today, it's just four times bigger.

New Balance is one-third the size of Adidas, the same size as Lululemon.

This dad shoe has gone through puberty.

Now, besties, pause the pod for a sec.

Because you may remember on Tuesday, Jack and I covered an endangered species on this show.

Allbirds.

Sadly, its stock is down 99%.

Save the birds.

But here's what we find fascinating, yetis.

New Balance is the same comfort concept as Allbirds.

But unlike Allbirds, New Balance is embracing its ugly duckling era.

The dad shoe became cool during COVID because New Balance owned it.