Jack Crivici-Kramer

Oh, Sapphire or bust.

You hear what Jamie Dimon said on the last earnings call, Jack?

When you're in the club, we're off.

For our first story, while Nike's all over the Olympics, its rival New Balance is seeing its business boom.

New Balance just announced that revenues rose 19% last year, and it's nearly three times bigger in sales today than in 2020.

Jack, how are they doing it?

One meeting every week.

The Breakfast Club.

Oh, Yetis.

New Balance, the way Jack and I see it, it's the father of the dad shoe.

There's no arguing that, actually.

This 120-year-old sneaker brand actually started as an orthopedics company in 1906.

And before they got all into running, New Balance was founded just outside Boston and was made for factory workers.

Yeah, they gave arch support.

for the guys fixing the lobster traps down at the docks.

Yeah, hey, we're going to need another round over at the textile mill.

Yetis, we promise that's the end of our Boston accent.

But funny thing, besties, the term New Balance, it actually goes back, it goes back to the farm, doesn't it, Jack?

Yeah, the New Balance founder bought some chickens and studied how the rooster was able to balance on the three claws of one foot.

True story.