Jack Crivici-Kramer

The times chased it.

Yeah, like the 1981 Barbara Mandrell country music hit, I was country before country was cool.

Coors isn't trying to look young.

It isn't trying to look techie.

It's actually doing the opposite.

It is showing off its age.

But it's working because Cowboy Coors is suddenly in and we got the data for you.

Eventbrite shows that parties with a Western aesthetic in the description are surging right now.

Searches for cowboy boots on Depop, they're up 85% right now.

And Yellowstone, the TV show where they only drink Coors Banquet beer, has been the top show of the 2020s with like 17 spinoff series.

But most interesting to us is that merch sales of Coors Banquet beer are up 150%.

You buy the beer and you buy the beer jeans collabs that have happened with both Wrangler and Carhartt.

It's performative purchasing, besties.

You buy the beer and the beer jeans for the cowboy car look.

With jeans collabs, country music, and boomer TV series, Coors is showing off their age on purpose, and it's working.

Because besties' business is all about timing.

Coors, they haven't adjusted to the times.

The times adjusted to it.

For our second story, it's the end of token maxing.

Companies are cutting back on AI because they just got the receipts.