Jack Crivici-Kramer

But Coors just announced they broke their seven-quarter streak of shrinking sales.

Because for Coors Banquet Beer, sales to Gen Z drinkers are up 31%.

Yeah, or to translate this for Gen Z, the brew got some riz.

Now, for those of you who don't drink macro brews, Coors Banquet Beer is a lager sold in a short, stout glass bottle.

So we were fascinated.

Jack, why are the bottles shaped like George Costanza?

Prohibition.

That's why.

The shorter bottles were easier to smuggle.

Look at that, consistent with the outlaw origin story.

And consistent with the fact that they're so old.

Coors has been paying for product placement in the TV show Yellowstone.

Yeah, your in-law's favorite show.

And the landing page on the Coors Banquet website is a bottle of banquet beer being opened by the spur of a cowboy boot.

Jack, I'm sorry, but add it all up.

It's almost like Coors is targeting old people.

Everything about their messaging is like, we're old and we want old people to drink us.

But the message is landing with young people.

So Jack, what's the takeaway for our buddies over at Coors Banquet Beers?

Coors didn't chase the times.