Jack Crivici-Kramer

Not Germany, Prussia.

That's right.

Because Coors is 153 years old.

Coors, they beat Budweiser by three years.

Coors Light reminds you in every commercial during every NBA game that they're cold brewed in the Rockies.

Code blue.

Coors, the banquet beer, trades temperature for time, and they remind you how old they are.

And on Friday, Coors collabed for the third time with Wrangler Denim Company.

And then on the same day, they sponsored the newest music video of Chase Rice, the country singer.

Jack, I'm putting it together.

Are you feeling what the message is here?

Coors Banquet is such an old beer, it's a cowboy's beer.

They're basically saying AI can't lasso its chaps around a bull, but we can.

But you're not going to believe who is eating this OG cowboy brand messaging up.

Gen Z is.

Yeah, it's like 24-year-olds.

Now, we should point out and pour on some more context here, please, Jack.

Molson Coors, the company that owns Coors, they've been nursing a decade-long sales hangover.

Their stock is still down 64% from its 2016 all-time highs.

This beer stock needs some liquid IV stat.