Jack Crivici-Kramer

Manhattan Bagel Equity.

That's a real thing.

Yeti's Bagel, as Jack and I were thinking earlier.

It's the

new Bitcoin.

It is, yeah.

Which is wild.

Like, bagels are not a new thing.

No, no, no.

The bagel was invented in 17th century Poland, perfected by Jewish immigrants in New York.

And yes, there are nationwide bagel chains like Brugger's, Einstein Brothers, Noah.

They're all owned by the same company that owns Panera.

Although, Jack, I'm not saying you have unsophisticated taste, but that Bruegel's bagel with butter is a little bit closer to a napkin than a real bagel, man.

It's basically circular bread.

Authentic bagels require a very arduous cooking process, and it's been notoriously both unprofitable and unscalable.

I mean, Jack, you gotta mix them, you gotta proof them, you gotta boil them, you gotta bake them, these things.

So what's changed now

is new oven technology that slashes the time from baking to brunch in half.

And clever business tactics like Papa Bagel.

They got a minimum order amount.