Jack Crivici-Kramer

So the balance, metrics versus magic, information versus intuition, graphs versus guts, how you make decisions.

Let's use one of Haley's products as an example.

When she says, I want to launch a glazing milk face serum, which by the way, I need to have a whole vacation where I try that product out.

Do you look at a spreadsheet and do the diligence there or do you trust her?

You've mentioned the innovation teams a few times.

Is that the name of the department?

I've never heard of an innovation team.

Fine, Drang, we'll take some elf stock if you insist after the interview.

Are they granted as like a bonus at the end of the year?

Again, if you insist, Terang, we will take the health stock.

By the way, if you're listening on Jack's question, by the way, that actually is a really important point.

We talk about so many companies that innovate in a lab or keep research and development secluded.

They want it to be a secret.

Elf is saying, hey, we're open enough to everybody.

Even if you know the nuclear codes, the secrets of the company, we just want to hit.

We just want to get products out there.

Turing, we've been talking to you for 40 minutes, and you've obviously done really good by your customers.

$8 instead of $38.

That blew my mind.

Have you ever failed by your customers and recognized that was a mistake?