Jack Crivici-Kramer

But it's not the only business in history that has banned a particular number, is it, Nick?

That's right, Jack.

For years, Apple's weather app wouldn't show you the number 69.

It was really bizarre.

We covered it on this pod.

True.

They would skip straight from 68 to 70.

They'd never show 69.

If you live down in Tampa, never turn 69 degrees Fahrenheit.

Now, tech companies have also dropped the number nine in a case of roundup marketing.

Yeah, there was never an iPhone 9 or a Windows 9 operating system, in fact.

Apple and Microsoft skipped straight from version 8 to version 10 to signal faster innovation.

Sorry, besties, if you own an iPhone 9 Max Plus, that's not a real thing.

It's basically a Folkley, but an iPhone.

But Jack, we can't forget about the earliest number banned of all, the elevator.

Your building skipped the 13th floor.

Or just like airlines skip the 13th row.

Except in East Asia, Nick, 13's not unlucky.

The number four is unlucky.

So, besties, if you found another number that's banned in business, but we didn't mention here, drop it in the comments.