Jack Crivici-Kramer

Yetis, let's just kick it off.

T-boy style bombshell headline from Consumer Reports published this week.

It's like Wall Street Journal meets page six of the New York Post.

Here's the headline.

Instacart's AI-enabled pricing experiments may be inflating your grocery bill.

Get this, nine reporters at Consumer Reports and a nonprofit news organization and a think tank outed Instacart.

With this investigation, do grocery prices change depending on who's using the app?

Am I getting charged $5 for Doritos, but my buddy Timmy's getting charged $6?

Maybe, Nick.

Maybe.

Because in this investigation, Consumer Reports got 437 volunteers and asked them to buy the same 20 things on Instacart.

at the same time from the same grocery store.

Now, Jack, you think everyone would pay the same price for those same things, right?

Everyone had different prices for the same 20 items.

Yeah.

The prices varied by as much as 23%.

Basties, imagine if a cashier said, yeah, that pack of gum, that's $1 for you, but that's $1.23 for you.

That's the analog equivalent of what just happened on the Instacart app.

And we're not calling this search pricing.

We're calling it personalized potato pricing.