Jack Crivici-Kramer
👤 SpeakerAppearances Over Time
Podcast Appearances
And no bagel business is more glammed up these days than Pop-Up Bagels.
bagel.
Pop-up bagels.
Not famous, but known.
I mean, Jack, we talk about the carbo-loaded cap table here.
Investors for pop-up bagels include Michael Phelps, Michael Strahan, Paul Rudd, the actor.
They're celebrities with a hole in the middle now.
It was founded by Adam Goldberg in Connecticut during the pandemic.
How did he kick this thing off, Jack?
Well, first of all, he eats his bagels in a way that I'd never seen before.
He just tears them apart into chunks.
Doesn't cut them in half.
Tears them apart and then dips them in the cream cheese.
Yeah, it's called the rip and the dip, and it was perfected on the lower east side.
The growth strategy for Mr. Goldberg, by the way, also impressive.
Highly relatable.
He started like anyone.
He started a social media account and sought some traction from his friends.
He basically was promoting sesame seed picks of his bagels like they were Kim Kardashian, and this thing went fairly viral.
And according to an interview he did with Bloomberg, he made every one of his friends like and post and share.