Jack Crivici-Kramer

They send that new dress directly to you from their Chinese factory.

By cutting out the middlemen, they can reduce cost and ultimately lower price.

And the result?

Quintus has joined triple-digit growth every single year for seven straight years now.

And they announced last week a brand new fundraise that brings them to the 11-digit club in terms of valuation.

$10 billion, that is more than Lyft.

Actually, that's more than a lot of things in your wardrobe, Jack.

Quince is now more valuable than The Gap, Abercrombie & Fitch, American Eagle, and Victoria's Secret.

But there is one fascinating key here, and that is the caviar strategy.

Because Quince, a fashion brand, randomly sells you caviar once in a while.

And here's the reason why.

Selling $40 cashmere sweaters and cheap luxury dupes, that's actually kind of a reputation risk.

No matter how high the quality of the stitching and the quality of the fabric, quince could become associated with cheapness.

So, one strategic move made to combat that is the limited luxury drop, which quince has pioneered.

Over the holidays, quince was selling $3,000 diamond rings.

I mean, last year they also sold a $4,000 gold bar.

Right now, quince is selling $100 tins of the highest grade caviar that you typically have to pay $300 for.

Yeah, we're talking Royal Osetra caviar, which...

is what my mom is power using right now, Jack.

None of those limited time drops are fashion products, but they all sell out.