Jack Crivici-Kramer

And there's no updates from the company on when or if they'll ever be restocked.

And that's exactly the point.

Because now you associate Quince's brand with caviar, even if they only sell it one month out of the year.

It's luxury by association.

When you think of Quince, you don't think of the guy on Canal Street opening up a suitcase and offering you fake watches.

Definitely not.

You think of that night you tried your first caviar because your mom bought you some on Quince.

But funny thing, we did say Quince pioneered this, but Jack and I have actually seen this strategy before, have we not, Jack?

Costco kind of does this too.

Their Kirkland brand also does random caviar drops as well, as well as gold bars that sell out instantly.

And the same point here, they up-level your impression of Kirkland overall.

It's again, luxury by association.

So it looks like Quince duped Costco's business model while duping fashion's products.

So Jack, what's the takeaway for our buddies over at Quince?

Companies wear clothing too.

Interesting detail, Yetis.

Quince is doing $1 billion in revenue, but they're worth $10 billion in valuation.

And you know what?

We have a very close comp for that.

Skims also recently announced they did $1 billion of revenue last year, but they were valued not at $10 billion like Quince.